Digital Media 101

Facebook: Facebook is a social networking service that provides an outlet to interact with your consumers and create a strong presence on the web. With photo sharing capabilities, status updates and other sharing components, Facebook provides and unmatched availability of interaction for people, including businesses and their consumers. More and more companies are using Facebook to communicate with their market and promote their brands and services. Click here to visit Facebook.

Twitter: As an online social networking and micro blogging service, Twitter allows it’s users to create accounts and send “tweets”- which are micro blogs comprised of 140 characters or less. Twitter allows users to get their message out in a short and sweet manner. Businesses can create a strong presence on Twitter and connect instantly with their consumers with strategic, brand building Tweets. Great for promotions, event announcements, photo and video sharing, public statements, sharing links to company website or articles, and much more.  Click here to visit Twitter.

YouTube: With millions of people visiting YouTube every day, it can be used as a highly effective business tool. YouTube is a popular and free video-sharing web site. Users can upload, share and view other video clips at YouTube.com.  Companies can create their own YouTube page and use it to share knowledge on their products or services through informational or promotional videos. Click here to visit YouTube.

Google+ (business): Google+ is Google’s new social service that turns the search engine, Google, into one huge social network. Users have profiles that allow them to share information, photos, videos and links. “Whether it’s breaking news, updates, promotions, links, photos- even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers” (quote found in this article, http://www.google.com/+/business/).  Google+ allows you to promote your business through different channels, tracks your progress and keeps you updated on your followers. Click here to visit Google+.

Mobile Applications: It is undeniable that we are living in the smart phone era. Mobile apps make it easier to access online information on smart phones and other mobile devices. Basically, a mobile app customizes your website to be phone-friendly and allows users to navigate through the site with ease from their mobile device. Having a mobile app means customers are able to access your company information on-the-go.

Tablet Applications:  Tablet apps are similar to mobile apps in that they allow users to navigate through websites on their tablet, such as an iPad or Android Tablet, with ease. Tablet websites and apps offer faster load times, simpler media components and finger friendly navigation.  Like mobile apps, tablet apps provide on-the-go access to your company.  

Eblast: Eblasts are the online version of direct mail. Your message can’t go unnoticed when you deliver directly to your consumers’ inboxes. From newsletters and updates to special promotions, companies can customize eblasts to best fit their marketing strategies. Email marketing is cost-effective, powerful and responsive. For a great read on eblasts, check out this article.

Banners: To put it simply, a banner is a digital billboard. Banners can be placed anywhere on a website and advertise your companies latest news, products, events or information. Banners can be interactive and animated. For more information on banners, check out this article.

Interactive publications: By having a digital version of your publication, you’re able to share and interact with more consumers. These interactive publications can include animation, sound, hyperlinks to your website and online catalogs or forms, video streaming and much more. Digital publications allow for your content to shared over several different channels, including e-mail, social networks, through websites, smart phones and tablets.

QR Codes: Companies can use QR codes to connect consumers to their website, offer special promotions or points systems, download mobile apps and much more.  QR codes are similar to barcodes, but since they are two dimensional, they can hold more data. The code is “scanned” using a smart phone camera and the content automatically pops up or downloads. For more information, check out this article.

Google Analytics:  Used for search engine optimization and marketing purposes, Google Analytics is a tool companies can use to track detailed visitor statistics.  It tracks daily and monthly activity with custom reports so companies can track their progress. The tool can be used to track all the usual site activities while also providing search optimization strategies.  Visit Google Analytics here.

PURLS (Persistant URLs):  Personalize your message and connect bettwe with your consumer with a PURL. Also known as Personalized URLs, a PURL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that are linked to a database that contains information about each potential visitor.. For each recipient on the list, the web address is unique to the recipient, as is the content of the web page.” (Source: http://www.asaecenter.org/wiki/?Page=Personalized%20URL%20(PURL)%20Marketin)

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