Words from the Wonderful World of Advertising:

Inspiration, Super Bowl, Social Media Wins & Hallmark’s Favorite Day


Sheesh, is anyone else shaking their head in disbelief that we’re already over halfway through with FEBRUARY. If the first 1.5 months of the year are any indication of what’s to follow, 2013 for RP is going to fly by and be filled with super sweet projects, welcomed challenges, new adventures, tight deadlines and yep- you guessed it lots of c-o-f-f-e-e. It’s been fast and furious around here, and of course, we wouldn’t have it any other way.

Here’s some INSPIRATION for you today. You can find more of these on our Pinterest boards, here.

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KeithReinhard

Feeling sufficiently inspired? Good. Let’s get down to business. Here are some great reads we’ve seen bouncing around the wonderful world wide web. These all have to do with our favorite industry (no ladies, not fashion. no men, not beer)… ADVERTISING. Ready? Here we go.

What did you all think of the SUPER BOWL? Not the game, silly. We’re talking about the ads throughout it. People spend big bucks to have 30 seconds of your time during Super Bowl Sunday. Which ads stuck with you? Here’s a great read on the breakdown of the best-of Super Bowl ads from AdAge: “Super Bowl Ad Review: The Good, the Bad, the Clydesdales.”

If you’ve read this blog before, you know we’re all about SOCIAL MEDIA. Refer to this, this and this. Here are some good articles about brands that have become social media masters. Reading these may get those brain juices flowing on how to most effectively use your social platforms to engage consumers. Here you go:
“Six ways Starbucks excels at social media” from PR Daily.
“Top 5 Social Media Success Stories of 2012” from Target Internet.
“Oreo to Fans: Cookie of Creme” (How Oreo built an Instagram following in 15 seconds) from Clickz.

This Thursday is VALENTINES DAY (mark it down, men). Everyone says this is Hallmark’s Favorite Holiday, but we hear 1-800-Flowers really enjoys this day as well. Here’s an interesting read from AdWeek on how 1-800-Flowers invests big time in Facebook mobile ads to push V-day flower sales: “Facebook Mobile Ads Push Flowers for Valentines Day. 1-800-Flowers says ‘Customers are Migrating.'”

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Have a good one,

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