Who Does What At An Advertising Agency

 


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Job Descriptions At Rudkin

CEO – He or she is the captain of the ship. Decides what projects the agency should or shouldn’t take on, when to change gears or pull the plug. They maintain client relationships and are often relied upon for crisis management.

Account Executive (AE) – This position is the liaison between the agency and the client. This is the person who brings in the business and is responsible for managing clients’ portfolios. They help turn clients’ vision into tangible ideas and products. They are also responsible for coordinating with the different departments within the agency to get the job done efficiently and punctually.

Creative Director – This person that can essentially be called the heart of any advertising campaign. In our agency, he is the manager of the graphic room and helps make all the magic happens. The clients shares their vision with the account executive (AE) and then the AE brainstorms with the creative director. He then either comes up with the concept for the project or assigns the perfect designer to work on the job.

Print Production Manager – Most of our AEs pull double duty as print production managers. This job includes day-to-day overseeing of all print jobs such as writing specs, picking and sometimes rounding up papers and envelopes, filling out paperwork, getting quotes and working with client for approval of quotes. Once the job goes to press, they follow through to be sure the job is moving along on schedule and being delivered on time. Much of their job is tracking when the print job will delivery.

Media Buyer/Planner – this is the person who identifies the best mix of media mediums to deliver an advertising message to a clients’ target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client’s product or service maximum exposure. Media buying can take place in radio, television, billboards, newspapers, magazines, on-line, signage and much more.

Graphic Designer – They can easily be called the backbone of any advertising agency. They are the artists who create and bring ideas to life. They add esthetics and style to a campaign and/or brand. Without their keen eye for details and art nothing would be possible. Each designer comes with his or her own unique style and skill set.

Social Media Coordinator – Once you have the campaign ready, you need it to reach its ‘right’ audience. That’s where social media comes in. This person plans and decides between the various social media platforms, which are appropriate for which campaign and help the brand reach its potential market. In our agency, this person maintains all the social accounts, comes up with creative campaigns and does regular posting and blogging.

Web Developer – this person job is to create a website from start to finish working with the client’s wish lists, needs and specifications. They then develop the backend coding languages and scripts to create the final product. In our agency, our web developer is a phenomenal designer thus not only does she code, but she designs as well using both left brain, right brain. However, in most agencies you will have a graphic designer design the layout of the website and the web developer code it.

Office Manager – This role binds the firm together. The responsibilities might vary from agency-to-agency but they can be responsible for one or more of the following jobs: bookkeeping, inventory, payroll, billing and more.  In office this is the go-to person to find everything missing.

Hope you enjoyed this insight into our work environment.

Until next time,

RP Team

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