What is a Brand Image?

Brand Image Rudkin ProductionsBrand Image: It is an impression of a product or a brand held by real or potential consumers. It is a mix of emotional value plus a mental image, formed by sources, such as:

  • logo
  • mission statement
  • website design & usability
  • employees
  • infrastructure, office and building

Consumer doesn’t only purchase a product, it purchases the perceived value along with it. Ideally a brand image should be three things:

  1. Unique
  2. Positive
  3. Reliable

Brand image is how you try to set yourself apart from your competition. It should help a company create goodwill which would result in positive word of mouth publicity (the best kind!), which in turn results in increased customer base and customer loyalty.

Brand image can be formed and enforced by advertising and social media. That’s where we come in. Contact us to discuss how we can help you with your brand image. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew

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