Lessons Learnt in 2013

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As we countdown the last couple of days of 2013 we would like to share the lessons we have learnt in 2013.

First up is Kathy,

So much has changed this past year that has effected my life and has had a profound impact on how I view my daily living. I’ve had several close friends die, others who are still in a battle for their lives, new babies announced  in our family that are on the way, new family members added and my oldest child preparing to go off to college.  The older I get, the more I truly grasp how precious life really is and how family and friends are what undoubtedly matter in this world.  This year, my biggest lesson learned is to really try to breath in every day what is happening around me… to genuinely enjoy what I am doing at that very moment I am doing it… not worrying if I am going to be tired the next day at work or that I am not getting downtime on the weekend to relax . Life is a vapor and I want to be sure I’m  taking it all in and not missing a thing.  Owning a business, you can get caught up in making a living, but it is always good to remember that this IS only a living and not a life. “Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that made you smile.”

Alan:

TELL everyone you love, that you love them.

Rik:

It is against the city law in San Antonio to carry any knife, any length blade if it’s lock is open.

Irene:

Love is the supreme expression of life, it is the essence and ground of all creation.

Rebecca:

No matter how much you want to find the good in someone, sometimes it’s just not there.

Jesse:

Truly stop what you are doing when your child speaks to you & listen…

Monica:

When the world disappoints you, just compensate with your imagination.

Olga:

Change does not come without hard work!

Tanvi:

Don’t judge people by first impressions. Everyone is capable of surprising you.

Josh:

2013 is the year I become a father for the first time. And it took one little cry to learn what a miracle is.

These are some life lessons we have learnt. Hope you enjoyed reading them!

See you in 2014!

– Rudkin Crew

Who Does What At An Advertising Agency

 


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Job Descriptions At Rudkin

CEO – He or she is the captain of the ship. Decides what projects the agency should or shouldn’t take on, when to change gears or pull the plug. They maintain client relationships and are often relied upon for crisis management.

Account Executive (AE) – This position is the liaison between the agency and the client. This is the person who brings in the business and is responsible for managing clients’ portfolios. They help turn clients’ vision into tangible ideas and products. They are also responsible for coordinating with the different departments within the agency to get the job done efficiently and punctually.

Creative Director – This person that can essentially be called the heart of any advertising campaign. In our agency, he is the manager of the graphic room and helps make all the magic happens. The clients shares their vision with the account executive (AE) and then the AE brainstorms with the creative director. He then either comes up with the concept for the project or assigns the perfect designer to work on the job.

Print Production Manager – Most of our AEs pull double duty as print production managers. This job includes day-to-day overseeing of all print jobs such as writing specs, picking and sometimes rounding up papers and envelopes, filling out paperwork, getting quotes and working with client for approval of quotes. Once the job goes to press, they follow through to be sure the job is moving along on schedule and being delivered on time. Much of their job is tracking when the print job will delivery.

Media Buyer/Planner – this is the person who identifies the best mix of media mediums to deliver an advertising message to a clients’ target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client’s product or service maximum exposure. Media buying can take place in radio, television, billboards, newspapers, magazines, on-line, signage and much more.

Graphic Designer – They can easily be called the backbone of any advertising agency. They are the artists who create and bring ideas to life. They add esthetics and style to a campaign and/or brand. Without their keen eye for details and art nothing would be possible. Each designer comes with his or her own unique style and skill set.

Social Media Coordinator – Once you have the campaign ready, you need it to reach its ‘right’ audience. That’s where social media comes in. This person plans and decides between the various social media platforms, which are appropriate for which campaign and help the brand reach its potential market. In our agency, this person maintains all the social accounts, comes up with creative campaigns and does regular posting and blogging.

Web Developer – this person job is to create a website from start to finish working with the client’s wish lists, needs and specifications. They then develop the backend coding languages and scripts to create the final product. In our agency, our web developer is a phenomenal designer thus not only does she code, but she designs as well using both left brain, right brain. However, in most agencies you will have a graphic designer design the layout of the website and the web developer code it.

Office Manager – This role binds the firm together. The responsibilities might vary from agency-to-agency but they can be responsible for one or more of the following jobs: bookkeeping, inventory, payroll, billing and more.  In office this is the go-to person to find everything missing.

Hope you enjoyed this insight into our work environment.

Until next time,

RP Team

Beat The Monday Blues: Rudkin Style


Irene is our travel junkie with par excellence design skills. Although she often has Mondays off, this is how she says she beats them nonetheless. Get to know her better here.
Irene_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team

How To Be A Successful Blogger


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Success in any field comes with passion. If you pursue your dreams which bring you joy, you would be successful in those areas. Blogging however, completely relies on passion. If you blog about things, topics or interest that you do not connect with on root level, it would translate in your writing/content. Therefore the first step is to recognize:

 

What to blog about?

… and to answer that vital question one would first have to find the answer to the following questions:

  • What do you enjoy doing the most?
  • What would you surf for on the internet in your in idol time?
  • What ideas keep you up late at night?
  • What do people seek your advice on?
  • What do you get the most compliments on?
  • Lastly, what makes you excited and happy?

Whatever is the answer to those question, is where your passion lies.

What do successful bloggers blog about?

Their content is made of stuff that they are good at and also passionate about. They blog about their burning interests with fervor and enthusiasm. Everyone has such interests. It is just a matter of discovering them.

Until next time,

RP Crew

Beat The Monday Blues: Rudkin Style


Tanvi is our optimistic team member. Though days do not affect her mood, but like everyone else she has a plan to face them head-on as well. Get to know her better here.
Tanvi_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team