Five Things To Do Now To Get More Traffic To Your Blog


 

BLOG

1. Add Tags & Meta Tags

Add tags to your posts. Many blog systems allow authors to add free-form tags to a post, along with (or instead of) placing the post into categories. For example, a post may display that it has been tagged with baseball and tickets. Each of those tags is usually a web link leading to an index page listing all of the posts associated with that tag. The blog may have a sidebar listing all the tags in use on that blog, with each tag leading to an index page. To reclassify a post, an author edits its list of tags. All connections between posts are automatically tracked and updated by the blog software; there is no need to relocate the page within a complex hierarchy of categories. (via)

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

2. Name your Images

If you have clicked an image or grabbed it from a photo stock, it probably has a name such as IMG_8292 or shutterstock_34151 etc. Change the name which is relevant to your post. For example, if your blog is called FOODIE and you are writing about Easy Recipes then name your photo ‘Easy Recipe_FOODIE’ for the search engine to recognize the photo when searched by that title.

3. Open a Google Plus Page

We have already emphasized on the importance of having the Google Plus page. Click here to read that post.

4. Use Interesting Titles

Think about the articles which you have clicked up on lately. Chances are you were intrigued by its title. Your title should either be informative or creative for the potential reader to click on the link.

5. Share on Social Media

Last but not the least be sure to share it on all your Social Media. However, be sure to not post them on auto pilot. Take out a few minutes to form a creative and intriguing preview suitable for each Social Media platform. This motivates your audience/readers to follow you on more than one social media platform. Else where is the incentive if the same message is broadcasted web-wide?

Hope you found these tips helpful. If you have any other questions or require assitance with your blog call us at 830-249-1744

Until next time,

RP Team

How NOT to use your Facebook Page


How NOT to use your Facebook Page

How NOT to use your Facebook Page?

Firstly, two-thumbs-up for having a Facebook Page for your business/company. It is a vital marketing tool in today’s world. However, having a page is not enough. You need to know how to use it effectively, and you’d be surprised to know that the list for things-to-do is not as long as the things-not-to-do on Facebook. The good news is that it is not rocket science.

GET PERSONAL (but not too personal)

People want to know who is behind their computer screens. Sharing behind-the-scene information/pictures is a good way to give a human touch to company’s virtual identity. Share pictures of the projects you are working on, or an office party you hosted recently, or even your lunch (if it looks edible).  This will allow your customers to share and interact with you and in turn get you exposure without having to spend a penny.

DON’T SPAM

So, you’ve caught the Facebook bug. Great! But hey! slow down. No one wants a minute-by-minute update from you. Chances are people are following more than one page and if you post too frequently you run the risk of spamming your customers’ timeline which might nudge them to ‘hide’ your updates or even worse ‘unlike’ aka unfollow your page. Twice a day is the maximum a business should update their Facebook Page. The posts should be interesting, informative and encourage the readers to ‘like’ and/or share it.  Be sure to update them about all new products/services, discounts, sales, or any vital changes in business operations.

MIND YOUR GRAMMAR

While social media is meant to be spontaneous, short and fun, it is still meant to be comprehensible. Make sure your posts are well composed, grammatically correct and concise.  If you are not sure, then try composing the posts in a word document which allows you to spell check and then cut-and-paste it on your Facebook Page.

INTERACT

The whole idea of social networking is actually ‘networking’ aka interacting with your customers. If someone leaves a comment or compliment, be sure to respond and say, ‘Thank you’. If it happens to be a complaint, then do not delete it instead leave a tactful reply but try your best to solve their problem.

I hope you would have found these tips helpful. If you need someone to help you kick-start your Facebook activity, do not hesitate to contact us. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew