Behind the Scenes of “A Rudkin Christmas Story”

Do you love our new “A Rudkin Christmas Story” Facebook cover and posts?
We are pretty obsessed with it ourselves and have been excited to use the frozen flagpole scene from the movie, A Christmas Story as our Christmas theme inspiration for quite a while!

Do you wonder how something so awesome was created?
Well, here is a run down of how we built this amazing graphic.

First, we came up with a theme. A Christmas Story is a group favorite and we always loved the idea of someone in our office getting their tongue stuck to a frozen pole… so the theme was a no brainer.

Second, since we live in the Texas Hill Country, a frozen pole isn’t exactly easy to come by, so we created our own. We found a nice stock background image of a school to fit our theme and we layered on a frozen flagpole. Boom! We have our setting.

Next, we needed the crew! But shooting everyone in the Rudkin gang at the same time is never an easy task since we are all over Texas and we are all busy little bees! Our solution to this is to photograph each person individually… this is actually one of my favorite parts of the project. Shooting each person individually so they can fit into one overall theme is quite humorous!

You can see each of our individual shots on the image below. Can you imagine what we look like to a passer-by? Posing in awkward positions, making strange faces and wearing all of our winter garb on a balmy 75-degree day? HA! Amusing to say the least!

RP_Individual

You may notice that Meg and Monica’s photos have different backgrounds, this is because they were not at the Rudkin office at the time of the photo shoot, so their husbands graciously stepped in and worked their photography magic to capture their wives’ best-panicked face.

Once we had everyone’s individual photos shot, we needed to clip the bodies out of their individual backgrounds allowing us to compile them all into one photo. This process is very detailed and quite interesting – so interesting we are working on a step-by-step process to share with you in our next post!

Finally, each person’s clipped out image is compiled on top of the background setting image we previously created, slowly the overall image you see here is built! Putting us all together in one image is similar to assembling a puzzle; you add one layer at a time until the overall image layout is just perfect!

As a final touch, we added an overall tinting layer to the graphic in order to make it appear like we are in a snowy, frozen region and better work with our theme of A Christmas Story.

RP_Final

What do you think of the end result? Pretty cool Christmas card, eh?

Rudkin’s talented graphic artists are ready to help you make your creative campaign a reality! As you can see, nothing is out of the realm of possibilities! Call us today for a quote on your next project!

Merry Christmas, y’all!