Twitter 101


If you are not already on twitter, then think again – It is, after all, the third most popular social medium, after Facebook & YouTube. In fact, it is the number one marketing tool being used by most companies, so how can you be too-cool-for-twitter?

Twitter has formed itself in to the breeding ground of breaking news, as well as special promotions. Twitter is like the photocopying room at an office, you have to hang round that room at least once a day, to know what is going on in the office. The information your gain there is not available elsewhere in the office, right?

 

A quick 101 on Twitter:

– Use @ sign before the handle of the person to tweet directly. e.g. If you wanted to tweet directly to Rudkin Productions you will start with @Rudkintweets (our handle)

– Follow the influential people in the field of your interest. e.g. If I were a pilot, I will make sure I followed all the airlines.

– Have an opinion! If you wish to gain followers then interact with the people you follow and do not hesitate to reply to their tweet with your thoughts an/or feedback.

– Do not whine, complain or be negative all the time. Your followers (tweeps) wouldn’t appreciate it. Especially as a business you need to maintain a formal tone on all social mediums.

– Do not tweet anything, that you wouldn’t say in real life!

– Be funny, witty and engaging. Twitter will love you, and vice-versa!

Now, some simple ways to engage your audience on twitter:

  • Tweet about your organization’s everyday activities, may be about the services and behind-the-scene snippets. If you have a company blog, tweet the link to promote your blog. Be sure to shorten your URL in the tweet.
  • Tweet pictures of things that are going around you. Things like ‘where you are’, or a new coffee machine, and other interesting aspects of your organization.
  • Once you’ve built up sufficient numbers of followers, use Twitter to perform quick polls about absolutely anything under the sun! Cheap, fast input from your readers/fan base!

In the world of social media, if you are not on twitter, then you are practically non-existent!

I hope you would find this quick Twitter 101 helpful. If you need someone to help you navigate your way through the Twitter, do not hesitate to contact us. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew

How NOT to use your Facebook Page


How NOT to use your Facebook Page

How NOT to use your Facebook Page?

Firstly, two-thumbs-up for having a Facebook Page for your business/company. It is a vital marketing tool in today’s world. However, having a page is not enough. You need to know how to use it effectively, and you’d be surprised to know that the list for things-to-do is not as long as the things-not-to-do on Facebook. The good news is that it is not rocket science.

GET PERSONAL (but not too personal)

People want to know who is behind their computer screens. Sharing behind-the-scene information/pictures is a good way to give a human touch to company’s virtual identity. Share pictures of the projects you are working on, or an office party you hosted recently, or even your lunch (if it looks edible).  This will allow your customers to share and interact with you and in turn get you exposure without having to spend a penny.

DON’T SPAM

So, you’ve caught the Facebook bug. Great! But hey! slow down. No one wants a minute-by-minute update from you. Chances are people are following more than one page and if you post too frequently you run the risk of spamming your customers’ timeline which might nudge them to ‘hide’ your updates or even worse ‘unlike’ aka unfollow your page. Twice a day is the maximum a business should update their Facebook Page. The posts should be interesting, informative and encourage the readers to ‘like’ and/or share it.  Be sure to update them about all new products/services, discounts, sales, or any vital changes in business operations.

MIND YOUR GRAMMAR

While social media is meant to be spontaneous, short and fun, it is still meant to be comprehensible. Make sure your posts are well composed, grammatically correct and concise.  If you are not sure, then try composing the posts in a word document which allows you to spell check and then cut-and-paste it on your Facebook Page.

INTERACT

The whole idea of social networking is actually ‘networking’ aka interacting with your customers. If someone leaves a comment or compliment, be sure to respond and say, ‘Thank you’. If it happens to be a complaint, then do not delete it instead leave a tactful reply but try your best to solve their problem.

I hope you would have found these tips helpful. If you need someone to help you kick-start your Facebook activity, do not hesitate to contact us. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew