Behind the Scenes of “A Rudkin Christmas Story”

Do you love our new “A Rudkin Christmas Story” Facebook cover and posts?
We are pretty obsessed with it ourselves and have been excited to use the frozen flagpole scene from the movie, A Christmas Story as our Christmas theme inspiration for quite a while!

Do you wonder how something so awesome was created?
Well, here is a run down of how we built this amazing graphic.

First, we came up with a theme. A Christmas Story is a group favorite and we always loved the idea of someone in our office getting their tongue stuck to a frozen pole… so the theme was a no brainer.

Second, since we live in the Texas Hill Country, a frozen pole isn’t exactly easy to come by, so we created our own. We found a nice stock background image of a school to fit our theme and we layered on a frozen flagpole. Boom! We have our setting.

Next, we needed the crew! But shooting everyone in the Rudkin gang at the same time is never an easy task since we are all over Texas and we are all busy little bees! Our solution to this is to photograph each person individually… this is actually one of my favorite parts of the project. Shooting each person individually so they can fit into one overall theme is quite humorous!

You can see each of our individual shots on the image below. Can you imagine what we look like to a passer-by? Posing in awkward positions, making strange faces and wearing all of our winter garb on a balmy 75-degree day? HA! Amusing to say the least!

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You may notice that Meg and Monica’s photos have different backgrounds, this is because they were not at the Rudkin office at the time of the photo shoot, so their husbands graciously stepped in and worked their photography magic to capture their wives’ best-panicked face.

Once we had everyone’s individual photos shot, we needed to clip the bodies out of their individual backgrounds allowing us to compile them all into one photo. This process is very detailed and quite interesting – so interesting we are working on a step-by-step process to share with you in our next post!

Finally, each person’s clipped out image is compiled on top of the background setting image we previously created, slowly the overall image you see here is built! Putting us all together in one image is similar to assembling a puzzle; you add one layer at a time until the overall image layout is just perfect!

As a final touch, we added an overall tinting layer to the graphic in order to make it appear like we are in a snowy, frozen region and better work with our theme of A Christmas Story.

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What do you think of the end result? Pretty cool Christmas card, eh?

Rudkin’s talented graphic artists are ready to help you make your creative campaign a reality! As you can see, nothing is out of the realm of possibilities! Call us today for a quote on your next project!

Merry Christmas, y’all!

Five Things To Do Now To Get More Traffic To Your Blog


 

BLOG

1. Add Tags & Meta Tags

Add tags to your posts. Many blog systems allow authors to add free-form tags to a post, along with (or instead of) placing the post into categories. For example, a post may display that it has been tagged with baseball and tickets. Each of those tags is usually a web link leading to an index page listing all of the posts associated with that tag. The blog may have a sidebar listing all the tags in use on that blog, with each tag leading to an index page. To reclassify a post, an author edits its list of tags. All connections between posts are automatically tracked and updated by the blog software; there is no need to relocate the page within a complex hierarchy of categories. (via)

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

2. Name your Images

If you have clicked an image or grabbed it from a photo stock, it probably has a name such as IMG_8292 or shutterstock_34151 etc. Change the name which is relevant to your post. For example, if your blog is called FOODIE and you are writing about Easy Recipes then name your photo ‘Easy Recipe_FOODIE’ for the search engine to recognize the photo when searched by that title.

3. Open a Google Plus Page

We have already emphasized on the importance of having the Google Plus page. Click here to read that post.

4. Use Interesting Titles

Think about the articles which you have clicked up on lately. Chances are you were intrigued by its title. Your title should either be informative or creative for the potential reader to click on the link.

5. Share on Social Media

Last but not the least be sure to share it on all your Social Media. However, be sure to not post them on auto pilot. Take out a few minutes to form a creative and intriguing preview suitable for each Social Media platform. This motivates your audience/readers to follow you on more than one social media platform. Else where is the incentive if the same message is broadcasted web-wide?

Hope you found these tips helpful. If you have any other questions or require assitance with your blog call us at 830-249-1744

Until next time,

RP Team

Measure Your Social Media Reach

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We would assume that you have a Social Media presence for your brand/product by now. The next part would be measuring it. Most if not all mediums provide in-build analytic which informs us how our campaign has performed and what has been its reach. Without this information, no Social Media strategy can be measured or be called successful. Below are few free tools which one  can use to measure the results.


  1. Google Alerts (Free) | Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.

  2. HootSuite (Free) | A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.
  3. Klout (Free) | A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.
  4. Pinterest Web Analytics (Free) | Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites.
  5. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.

For more detailed list with various other paid options click here.

Call us at 830-249-1744 if you need more help with your Social Media Campaign!

Until next time,

RP Team

How to Improve Your Writing – Simple Tips for New Bloggers

 


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As a new blogger you might be hesitant to publish content. To be a good blogger, you do not have to be a writer, but you do have to create content which is grammatically correct and easy to understand.

A well-written post can elevate the quality of your overall blog, increase comments, and encourage repeat visitors. As much as someone loves your content/brand, if there is nothing engaging on the page there’s no personal connection, or incentive to visit again.

Well-written posts can separate a mediocre blog from an exceptional one. Ready to start dazzling with your words? Here are some of my top tips for improving the quality of your writing.

  • Read your blog posts out loud before hitting publish:

I can almost guarantee that you’ll catch more mistakes, and improve your writing if you start reading it aloud.

  • Read varied blogs:

So many of us get caught up in reading blogs that only relate to our industry, this makes it almost impossible to create unique original content. Go on a tech-blog for a few days and explore the World Wide Web. There are some amazing writers out there.

  •  Have a goal in mind for your posts:

You need to present more than pictures. Is the goal of your blog or post to educate, inspire, humor, or something else?

  • Read – a lot

This is sort of an extension of point #2 but goes even deeper. If you really want to be a better writer, you need to read a wide variety of work. I would suggest; autobiographies, self-help books, research papers, and even novels. As long as you are exposing yourself to different topics your writing will improve substantially.

  • Create white space in your life:

This one is the hardest. Sometimes we get so excited about our blogs that we spend way too much time online. Best writing comes after a few days of stepping away and taking a break.

So many people believe that writing is a natural talent, you are either born with it or you are not. However, writing can also be a learned skill. The daily discipline paired with the steps described will guaranteed improve your writing and in turn your blog.

Call us at 830-249-1744 if you need more help with your blog!

Until next time,

RP Team

5 Reasons Why You Should Be On Google Plus

 


Google-Plus

Google+ launched in 2011. Although its initial response was lukewarm, over the last year it has gained a lot of momentum.

It has several interesting features like video chatting also known as Hangouts, Circle Shares, Communities, to name a few. Here are the top five reasons why we believe your brand should be on Google+:

  1. Better SEOs: Google will weigh your content higher in its search engine if you connect it via Google+, a process known as Authorship. It’s relatively easy to setup and we highly recommend doing so. So, posting your blog content on the network will result in increased exposure.
  2. Video Conferencing & Live Streaming: Hangouts are a great way to get up to 10 people together virtually and free to discuss ideas and generally meet visually. This allows for a more personal experience. Also, the Hangouts On Air (HOA) feature allows for streaming video via Google+ and YouTube. HOAs have made it extremely easy for companies of all sizes to hold seminars, meetings and webinars and to broadcast podcasts with ease.
  3. No character limit: There are no character limits like 140 characters on twitter. This allows discussions to flourish and for stronger relationships to grow with your consumers/readers.
  4. Integrated Services: For example: Google Local is now integrated with Google+. Having a listing in Google search is no longer separate; instead it’s integrated into the Google+ business pages. Therefore setting up a business page can’t be ignored.
  5. Google Loves Google+: Google is completely dedicated to Google+. This means that it will continue to add features and place more emphasis on the network to influence the company’s other products.

If you are still not convinced, checkout Jeff Bulla’s reasons here!