Print & Digital: The Perfect Balance

Howdy folks. Happy it’s-almost-the-weekend-and-Monday-is-a-holiday Thursday!

All is well here. We’ve been working on several fun projects lately and we can’t wait to share some of it on our website soon. In all the busyness, we’ve also found time to have some fun and celebrate the August birthdays here a RP. Check out our Facebook page to see how we like to party! We also had the privilege of attending some great events put on by The Boerne Chamber, The San Antonio North Chamber & The Knot. Needless to say, it has been a fun and productive month over here.

Alright fine, I’ll get down to business and actually start discussing what this blog post is about: Print and Digital media.

Here’s the deal. We have several clients who are hesitant to jump on the digital train, and then we have several clients who are hesitant to invest in print because they believe print is dying. It seems like people feel the need to choose one or the other and run with it.

So, we’ve decided once and for all, to declare our stance on the issues: We, the creative minds that make up the company Rudkin Productions, hereby declare that we are…

PRO PRINT & PRO DIGITAL.

Why can’t you have both? Our stance is this, when you pair the perfect blend of traditional and new (digital) marketing components, more magic will happen then if you were to rely solely on one. Plus, when you have print materials, (ads, brochures, direct mail pieces, etc.) you can easily transition them to a digital medium (eblasts, Facbook posts, mobile marketing). You can also build your digital presence by promoting your online tools (website, social profiles, etc) on your print materials. That way, your brand is consistent and recognizable across all of your platforms. Use print materials to bring in customers and social media to maintain relationships with those customers. Two completely different types of marketing materials can actually pair quite well together.

Here’s prime example of this. One of the many facets of our business is producing magazines. After a long process of proofing, editing, designing, redesigning and reproofing, the magazine is ready to send to the printer. Once it is printed it is mailed to it’s readers. Now instead of the magazine being limited by the number of copies printed, we are able to publish an interactive, digital version from the PDFs built for the magazine. The digital magazine is then shared with thousands and thousands of people through the website, social platforms and monthly eblasts, thus increasing the readership of the magazine. That’s just one of many examples how print and digital marketing can work together to strengthen your brand. Pretty cool, huh?

To learn more about the print and digital media services we offer, click here.

Have a great day and a safe Labor Day weekend!

– The RP Crew

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