If you’re like many businesses trying to sell your product or services in today’s extremely competitive market, you already know the importance of getting the word out. You’ve got several choices on how you can best do this. And since this is literally our full-time job, we have plenty of answers to help you out.
One of our loyal readers recently submitted a question that we think many of you are wondering about yourselves.
A: That’s awesome. Congratulations! In today’s technology-driven world there are many options for you to market your business. But before we think about how, you need to think about who.
Who are you selling to? Knowing your audience is an essential part of knowing how you’re going to market.
For example, if you’re trying to sell to a specific demographic, consider how they get their information. Do they pick up the daily paper every morning? Turn to social media? Listen to talk radio or go directly to the Internet to look something up? Once you figure out who you’re selling to, figuring out how you’re going to reach them is easy.
Let’s say you’re a physical therapist here in the Hill Country and you’re seeking to expand the number of patients you treat.
- Look at your current clientele. What do they come to you most for? Sports injuries? Accident rehabilitation? Age- or health-related wear and tear? And how far do they travel to get to you?
- How did your customers come to know you? Were you referred by other patients or doctors?
- Think about why you would come to you. What makes your company stand out against others offering similar services?
Getting your name and information out to general doctors’ offices and even fellow physical therapists is essential for referrals. Other doctors may not be able to help, but if you’re available they most likely will tell their prospective patient to come to you. It’s considerate to do the same for them. Customer referrals are extremely strong as well. If you have someone exceptionally pleased with your service, ask them if you can use them in marketing campaigns.
But just like strong referrals can push your business forward, so can your company branding—an attractive, clean logo can do wonders for you. Put that thing everywhere: business cards, letterheads, pens and notepads you pass out, on your store sign up front, on staff shirts, EVERYWHERE. Not sure where to start with that? We can help you. Give us a shout.
If you have a question on how to get people knocking at your business door, email us at denise at rudkin productions dot com.