Hope you all had a very merry Christmas and are enjoying the New Year. We’ve had a lot of fun lately with our social media accounts and wanted to share some of this with you.
Social Media is the name of the game. In our world, there is no ignoring the weight social media carries and the importance of maintaining a strong presence on the leading social networks. Of course, there are several ways to do this – but the one thing to keep in mind when building your social presence is this simple rule: You will get out of it what you put in.
You have to take the time to build content, upload photos, engage with others and create a strong social media personality for your brand. Once you’ve got a strong base of followers, you can start implementing social media campaigns to further grow your platform.
To show you how to run a successful social media campaign, we’ve broken down the process of a campaign we’re currently running on our own Facebook page for Rudkin Productions.
The goal of the campaign: To increase the number of followers, or ‘likes’ on our Facebook page, in order to have a larger platform with more potential leads for new business and to create a more widespread awareness of our company.
The idea: We realized that people love social contests – and when you create incentive (a prize, recognition, etc.), people are more likely to engage on your page. We knew we wanted to do a contest of some sort, but weren’t sure exactly what we wanted that to look like. Although we’re an advertising and web development agency, we knew that the topic of our contest didn’t necessarily have to be built around our industry. We also know that people like to see the actual living and breathing human beings behind a brand. From there – we decided our contest should be centered around, well, US! How fun would it be to have a contest that somehow shared a small glimpse of the different personalities that work so hard behind the scenes at RP? So we did just that! That is how the “This Shoe Belongs to Who!?” contest came to life.
The Prep: We had Josh, one of our graphic designers who is also a great photographer, take pictures of all of our shoes one day. Then – we put together a Facebook graphic that showed all of our faces and left a spot for a picture of the shoe chosen for that week. Each week, we would use a different shoe and let our Facebook followers guess “who belonged to that shoe” in order to win a gift card to Kuhl Yogurt, a business we work with and the most fabulous frozen yogurt establishment known to man.
The Promotion: Before we launched the first contest – we sent out an eblast to our entire email list, promoting the campaign and encouraging people to go ‘Like’ our page to play. We also used our personal Facebook pages to encourage our friends to go to our business page. Finally, we promoted the campaign on Facebook and Twitter with teasers of the contest. Before the contest even began, we saw a major increase in ‘Likes’ on our page.
The Contest: On week one, we put up the first contest and the results exceeded our expectations. Within minutes, we had several people guessing and engaging on our page and several new likes. We let the contest run throughout the day and announced the winner at the end of the day. Success!
The Results: We have been doing this each week and have continued to have great results, interaction and positive feedback on our page. We are only halfway through the contest and have gotten over 100 new ‘likes’ since when we began.
How does this work?: I know what you’re thinking. “So what, you got people to guess what kind of shoes you wear, how does this is any way, shape or form, increase brand awareness or profit your business?” You’re right, at first glance – this contest has nothing to do with our brand – but we have proof that it got people to interact on our page. When those people did visit our page to participate in the contest, they also saw the other content we’ve posted there. Also, in order to play, they had to ‘Like’ our page – which means from this point forward we have a larger group of followers to share content with.
You can check out our Facebook page with the weekly contests, here! There’s still a few weeks left to play, so what are you waiting for!? Come join in on the fun.
Overall, social media provides opportunities of advertising and marketing that are cost effective and interactive and when used correctly can be very powerful in maintaining relationships and building new ones. Ask yourself: How can you take further advantage of your social platform to increase awareness of your brand and interact with more people?