How NOT to use your Facebook Page?
Firstly, two-thumbs-up for having a Facebook Page for your business/company. It is a vital marketing tool in today’s world. However, having a page is not enough. You need to know how to use it effectively, and you’d be surprised to know that the list for things-to-do is not as long as the things-not-to-do on Facebook. The good news is that it is not rocket science.
GET PERSONAL (but not too personal)
People want to know who is behind their computer screens. Sharing behind-the-scene information/pictures is a good way to give a human touch to company’s virtual identity. Share pictures of the projects you are working on, or an office party you hosted recently, or even your lunch (if it looks edible). This will allow your customers to share and interact with you and in turn get you exposure without having to spend a penny.
So, you’ve caught the Facebook bug. Great! But hey! slow down. No one wants a minute-by-minute update from you. Chances are people are following more than one page and if you post too frequently you run the risk of spamming your customers’ timeline which might nudge them to ‘hide’ your updates or even worse ‘unlike’ aka unfollow your page. Twice a day is the maximum a business should update their Facebook Page. The posts should be interesting, informative and encourage the readers to ‘like’ and/or share it. Be sure to update them about all new products/services, discounts, sales, or any vital changes in business operations.
MIND YOUR GRAMMAR
While social media is meant to be spontaneous, short and fun, it is still meant to be comprehensible. Make sure your posts are well composed, grammatically correct and concise. If you are not sure, then try composing the posts in a word document which allows you to spell check and then cut-and-paste it on your Facebook Page.
The whole idea of social networking is actually ‘networking’ aka interacting with your customers. If someone leaves a comment or compliment, be sure to respond and say, ‘Thank you’. If it happens to be a complaint, then do not delete it instead leave a tactful reply but try your best to solve their problem.
I hope you would have found these tips helpful. If you need someone to help you kick-start your Facebook activity, do not hesitate to contact us. Also click here to check out the other social media services we offer.
Until next time,
The RP Crew