Have you jumped on the digital train yet? We suggest you do!
We are constantly having discussions with our clients on what a transition to digital marketing would look like for their specific companies and target markets. Taking on the ever-changing world of digital media can be a daunting task (to say the least). Trust us, we know that mastering the different forms of digital media from mobile apps and tablets, to QR codes, digital publications, websites, banners and social media is difficult, confusing and frustrating. And once you do get them all down, how do you measure success? By the number of likes you get on Facebook posts or mentions you get on Twitter? How does this convert to ACTUAL consumers of your brand and financial success for your company? Asking all of these questions can leave your head spinning and make you want to throw the towel in before you even begin. Don’t worry. Breathe. The post doesn’t end here…we are here to help.
At RP, we have jumped on board and fully embraced all things digital. We’ve recently launched a new custom website that integrates our blog and social media feeds. We build interactive magazines with features such as embedded video feeds, access to online shopping carts, links to social sites and more. Our social media presence is increasing daily, with accounts on Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn. We’re constantly engaging new customers with eblasts and direct mail pieces with QR codes. Our web programmer is working on building our very own mobile app. Okay, you get the point… we’re investing into every digital marketing feature out there. Why? Because we believe it in and we want our clients to see our success and believe as well. Our goal at RP is to help you find the perfect mix of traditional marketing and digital media to accomplish your unique goals with what you need—and nothing you don’t.
So where do you even begin? We suggest with your website. If you don’t have a website, you need one. PERIOD. End of story. You want your consumers to find you, right? Well, guess where they’re going to look for you? The wonderful world wide web.
Step two? You can take your next step in a number of ways. Does your company produce a magazine or catalog? We can take it and make you a digital interactive copy to share on your website, social accounts or through e-mail. Another perk? These can also be viewed from smart phones, iPads and ereaders. No longer do you have to be constrained by your postage budget.
Next step? What about a mobile app? Well, since the percentage of people with smart phones is constantly increasing, making your website “mobile compatible” is a good idea. Your app can be as simple, or as complex as you would like it to be. Apps give you the opportunity to send messages and updates to your consumers, allow your consumers to purchase items or sign up for events through their phone, remind them of appointments, get directions to your business (because let’s face it, we’re often on our way there before we realize we don’t know where we are going), connect to your business’ social accounts… AND MUCH, MUCH MORE. Think about what type of mobile app might be good for your company. Then, let’s make it happen.
Then there’s social media. By now, you must know we can’t write a post without mentioning social media. (Refer to this post, and the one before that). Which social networks you should engage can be easily determined. Ask yourself, ‘where are my customers?’ and then go there. Facebook and Twitter are great networks for most companies. If your company is frequently recruiting new employees or looking for other professionals in your field, LinkedIn is a great place to start. Pinterest works magic with companies that have something visual to display (think designers, retail, food, flowers and gardening, fashion, architecture, event planners, etc.). One thing you should always do is look at what your competitors are doing on their social accounts. This will help you see what works and what doesn’t.
Other digital marketing outlets you might want to consider are: EBlasts, Banners ads, QR codes, SEO (search engine optimization) and PURLS (personalized URLs).
Take a few minutes and think about it. In what digital marketing areas can your company expand?
Have a great Thursday,
The RP Crew