How to Make The Most of Your Time?


Make More Of Your Time

Time Management is something most of us learn as we go along. Often, many of us fail at it too. Challenge of being able to effectively manage time is that it needs to be constantly adapted to the changing needs and requirements. And since everyone is different with different needs you would have to find your own work-life balance to zero in on a plan which works specifically for you.

Here are a few tips to help you form a plan:

  1. Make Lists: This is a basic fundamental tool to get organized. Make lists according to the priority (from most important to least important) and tick off tasks as you complete them.
  2. Focus On One Thing At A Time: While people believe that multi-tasking is a great asset for a work environment but studies have shown that being focused on the task at hand can increase productivity. Do one thing at a time and do it right.
  3. Set Long-Term Plans: Having a rough idea about what you want to achieve in the next 3 – 6 – 9 – 12 month increment is a good way to set a goal to strive for. It is what would help you get through the tough days. Revise is regularly to stay on top of it.
  4. Reward Yourself: When you reach your goal, meet your objective/deadline take a moment and celebrate. How you decide to do that is completely up to you. It could be as simple as taking a power nap to treating yourself to a hearty meal. Keep is simple but make sure you do it.
  5. Use Your Downtime: Or ‘idol’ time such as driving, traveling, walking, etc. Not to be confused with your ‘break time’. This is the time in between your tasks that you can use to plan ahead and re-analyze your to-do-list.
  6. Delegate: Do not take up more than you can handle. Sure, no one can do it better than you, but this is where prioritizing comes in. Do what is important yourself and delegate the other tasks. Taking on too much is poor use of time and increases stress.
  7. Set Personal Deadline: Ideally set the deadline for a few days before it actually needs to be completed. Give yourself some buffer time. This helps reduce stress and manage your priorities more wisely.
  8. Disconnect From Technology: While technology is supposed to help us get more productive and efficient, unfortunately it is doing just the opposite. The number of hours we spend on Internet cannot be justified. Plan your day with slots which require you to use technology and others where you completely disconnect from it. For example, set block of hours in the day to catch up on your virtual life and emails and then other blocks where you do not need technology at all (while cooking, family meals, exercising etc.).
  9. Get Enough Sleep: That is the most important step in the time management. Even when you feel you can go on for 24 hours – Don’t. To avoid burnout make sure you at least catch up on 7-8 hours of shuteye.

I hope you would find this post helpful. If you have your hands full and would like to out source your blog or other social media accounts, do not hesitate to contact us. Also, you can click here to check out the other services we offer.

Until next time,

The RP Crew

Image: All the art work is produced in-house.

Optimize your Brand Image via Pinterest


Since 2012 Pinterest has grown to become the #1 Social Media in terms of business referrals to websites and products. It has an effective and accountable effect on e-commerce.

However, with a little attention to planning and naming the images you could receive a tremendous response and exposure. The below infographic has all the tips and tricks to receive optimum result from your Pinterest account.
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I hope you would find this quick Pinterest infographic helpful. If you need some help to set up your Pinterest account, do not hesitate to contact us. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew

Work Mantra: Be Organized!


The key to success in any field is – Organization.

The importance of being organized cannot be emphasized enough. Having an orderly approach towards work and life will not only reduce stress from daily life but also help achieve your goals. Meeting deadlines on time projects an individual as a professional in any work environment in turn boosting confidence and efficiency. Some simple ways to stay on top of your work life:

  • Have a weekly planner to keep note of deadlines and appointments
  • Archive emails in appropriate folders right after reading them
  • Set reminders on your computer/phone for long term project deadlines
  • When working on multiple projects, work in 30 minutes increments
  • Lastly, stick to your plan!

Benefits of Being OrganizedWe hope you would have found our tips helpful. If you need someone to help in reducing your work load, contact us. Or click here to check all the services we offer.

Until next time,

The RP Crew

Power of the LOGO


The answer to why companies need logos might come as no surprise to most – but you might be surprised at how many businesses pass on having a logo designed.

Of course, we understand that start-up businesses may not have the cash at first to have a logo designed. These people push the logo and branding on to the “to-do later, sometime in the near future-ish” list. We get it. We really do. But here’s why we think you should make having a logo from the get-go a PRIME PRIORITY.

NOTE: For those companies who have been around and don’t have a logo, no, we don’t think you’re doomed or helpless. We believe that adding a logo to your company will do wonders for you, no matter where you are in the lifespan of your company. Sooner is better, but better late than never (someone put that on a fortune cookie).

For those of you visual learners – here’s a quick way to sell you on the power of the logo. Take a quick look at the graphics below – and see how many companies you can identify, just by seeing their logo.

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NOTE: These logos are used in this article for editorial use only and are in no way affiliated to Rudkin Productions

Convinced?

Logos are powerful and create a lasting awareness of a brand. When a logo is paired to a brand consistently through ALL of their marketing platforms (physical signage, product branding, direct mail, social media, website, print marketing materials, billboards, TV advertisements, etc.), it produces a brand awareness and can be easily recognized, even in the saturated markets we live and work in today.

Logos make companies look professional, successful and unique. They give the brand a symbol and personality that sticks with people. When marketing materials and promotional pieces are tied together with a cohesive look, starting with the logo -they easily allow for consumers to connect them with each other and with the company. If there is no consistency, no logo, no cohesiveness – businesses can be easily overlooked or unrecognizable to current and potential consumers.

Don’t get lost. STAND OUT. Make a name for yourself and ensure your consumers remember you. Make it EASY for them to remember you. Remember, people like easy.

So many companies pass on a logo because of the expense of a professionally designed logo. Ask yourself this: If this logo can put an undeniable recognition of my company to my consumers for now and the entire life of my company – than isn’t it worth in investing in? Logos are a one time cost – for a lifetime of payback. Think about it!

You can check out some of the logos we’ve done over the years by clicking here. 

Have a good one, folks.

The RP Crew

 

 

Words from the Wonderful World of Advertising:

Inspiration, Super Bowl, Social Media Wins & Hallmark’s Favorite Day


Sheesh, is anyone else shaking their head in disbelief that we’re already over halfway through with FEBRUARY. If the first 1.5 months of the year are any indication of what’s to follow, 2013 for RP is going to fly by and be filled with super sweet projects, welcomed challenges, new adventures, tight deadlines and yep- you guessed it lots of c-o-f-f-e-e. It’s been fast and furious around here, and of course, we wouldn’t have it any other way.

Here’s some INSPIRATION for you today. You can find more of these on our Pinterest boards, here.

Robert_L_Johnson

KeithReinhard

Feeling sufficiently inspired? Good. Let’s get down to business. Here are some great reads we’ve seen bouncing around the wonderful world wide web. These all have to do with our favorite industry (no ladies, not fashion. no men, not beer)… ADVERTISING. Ready? Here we go.

What did you all think of the SUPER BOWL? Not the game, silly. We’re talking about the ads throughout it. People spend big bucks to have 30 seconds of your time during Super Bowl Sunday. Which ads stuck with you? Here’s a great read on the breakdown of the best-of Super Bowl ads from AdAge: “Super Bowl Ad Review: The Good, the Bad, the Clydesdales.”

If you’ve read this blog before, you know we’re all about SOCIAL MEDIA. Refer to this, this and this. Here are some good articles about brands that have become social media masters. Reading these may get those brain juices flowing on how to most effectively use your social platforms to engage consumers. Here you go:
“Six ways Starbucks excels at social media” from PR Daily.
“Top 5 Social Media Success Stories of 2012” from Target Internet.
“Oreo to Fans: Cookie of Creme” (How Oreo built an Instagram following in 15 seconds) from Clickz.

This Thursday is VALENTINES DAY (mark it down, men). Everyone says this is Hallmark’s Favorite Holiday, but we hear 1-800-Flowers really enjoys this day as well. Here’s an interesting read from AdWeek on how 1-800-Flowers invests big time in Facebook mobile ads to push V-day flower sales: “Facebook Mobile Ads Push Flowers for Valentines Day. 1-800-Flowers says ‘Customers are Migrating.'”

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Have a good one,