Who Does What At An Advertising Agency

 


IMG_6207

Job Descriptions At Rudkin

CEO – He or she is the captain of the ship. Decides what projects the agency should or shouldn’t take on, when to change gears or pull the plug. They maintain client relationships and are often relied upon for crisis management.

Account Executive (AE) – This position is the liaison between the agency and the client. This is the person who brings in the business and is responsible for managing clients’ portfolios. They help turn clients’ vision into tangible ideas and products. They are also responsible for coordinating with the different departments within the agency to get the job done efficiently and punctually.

Creative Director – This person that can essentially be called the heart of any advertising campaign. In our agency, he is the manager of the graphic room and helps make all the magic happens. The clients shares their vision with the account executive (AE) and then the AE brainstorms with the creative director. He then either comes up with the concept for the project or assigns the perfect designer to work on the job.

Print Production Manager – Most of our AEs pull double duty as print production managers. This job includes day-to-day overseeing of all print jobs such as writing specs, picking and sometimes rounding up papers and envelopes, filling out paperwork, getting quotes and working with client for approval of quotes. Once the job goes to press, they follow through to be sure the job is moving along on schedule and being delivered on time. Much of their job is tracking when the print job will delivery.

Media Buyer/Planner – this is the person who identifies the best mix of media mediums to deliver an advertising message to a clients’ target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client’s product or service maximum exposure. Media buying can take place in radio, television, billboards, newspapers, magazines, on-line, signage and much more.

Graphic Designer – They can easily be called the backbone of any advertising agency. They are the artists who create and bring ideas to life. They add esthetics and style to a campaign and/or brand. Without their keen eye for details and art nothing would be possible. Each designer comes with his or her own unique style and skill set.

Social Media Coordinator – Once you have the campaign ready, you need it to reach its ‘right’ audience. That’s where social media comes in. This person plans and decides between the various social media platforms, which are appropriate for which campaign and help the brand reach its potential market. In our agency, this person maintains all the social accounts, comes up with creative campaigns and does regular posting and blogging.

Web Developer – this person job is to create a website from start to finish working with the client’s wish lists, needs and specifications. They then develop the backend coding languages and scripts to create the final product. In our agency, our web developer is a phenomenal designer thus not only does she code, but she designs as well using both left brain, right brain. However, in most agencies you will have a graphic designer design the layout of the website and the web developer code it.

Office Manager – This role binds the firm together. The responsibilities might vary from agency-to-agency but they can be responsible for one or more of the following jobs: bookkeeping, inventory, payroll, billing and more.  In office this is the go-to person to find everything missing.

Hope you enjoyed this insight into our work environment.

Until next time,

RP Team

Beat The Monday Blues: Rudkin Style


Irene is our travel junkie with par excellence design skills. Although she often has Mondays off, this is how she says she beats them nonetheless. Get to know her better here.
Irene_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team

How To Be A Successful Blogger


shutterstock_104902838

Success in any field comes with passion. If you pursue your dreams which bring you joy, you would be successful in those areas. Blogging however, completely relies on passion. If you blog about things, topics or interest that you do not connect with on root level, it would translate in your writing/content. Therefore the first step is to recognize:

 

What to blog about?

… and to answer that vital question one would first have to find the answer to the following questions:

  • What do you enjoy doing the most?
  • What would you surf for on the internet in your in idol time?
  • What ideas keep you up late at night?
  • What do people seek your advice on?
  • What do you get the most compliments on?
  • Lastly, what makes you excited and happy?

Whatever is the answer to those question, is where your passion lies.

What do successful bloggers blog about?

Their content is made of stuff that they are good at and also passionate about. They blog about their burning interests with fervor and enthusiasm. Everyone has such interests. It is just a matter of discovering them.

Until next time,

RP Crew

Rudkin Ritual


Picture 4Inc.com had recently published an article on ‘work place rituals’, which got me thinking about the rituals we have here at Rudkin. I started working here in March 2013 and have been part of three birthday celebrations and one goodbye party. That makes it total of four office parties in 5 months. And might I add the individual lunch orders are taken courtesy of Rudkin Productions. None of my previous work places had this ‘celebratory’ culture.

Before I attended the first Rudkin birthday party, which happened to be of my boss Kathy Rudkin‘s birthday, all my colleagues told me I should be excited, as this would be my first encounter of the ‘Rudkin Ritual’. I truly didn’t know what to expect.

On daily basis our office interaction is purely dependent on the project we are working on. Sometimes it involves hours of teamwork while other times in means a lonely date with your computer and keyboard for days in a stretch. Hence the ‘Rudkin Ritual’ is a good change from the everyday monotony of the work place. It gives all of us (employees of Rudkin Productions) a chance to interact and talk about something other than work without worrying about the ‘billable hours’. And what’s even more exciting is that there are stories from each party that do the rounds for months to come. Becca, our Office Manager remembers her first Rudkin Party by the following story:

I knew I was in a great working environment when I witnessed Josh’s birthday bash!  
Sarah printed out pictures of boy band members and handed them out to everyone 
to put in front of their faces when we sang HAPPY BIRTHDAY.  
We did not sing it the traditional way … We barked it!

In his article on Inc.com Lee Cohan states, “Effective rituals connect team members to each other, to their leaders…. “ and I think Rudkin Productions has successfully accomplished that goal. As Alan, our Creative Director puts it expressively:

Our birthday and holiday celebrations are really fun. We have food brought in and 
everyone crowds into the conference room and we eat, share stories and laugh a lot. 
It’s a great time to let our hair down and just enjoy being with each other without 
the demands of “I need this now!” I don’t think any of us wants the 
“company meeting” to end.

Take a moment to think about creating something fun, easy and meaningful.  Keep it simple.  Start with just one ritual, stick to it, and don’t compromise it.” says Lee Cohan and we are doing exactly that here at Rudkin. Whoever said, ‘all work and no play makes jack a dull boy’ knew what they were talking about!

Until next time,

Tanvi via RP Team

Beat The Monday Blues: Rudkin Style


Tanvi is our optimistic team member. Though days do not affect her mood, but like everyone else she has a plan to face them head-on as well. Get to know her better here.
Tanvi_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team