Add tags to your posts. Many blog systems allow authors to add free-form tags to a post, along with (or instead of) placing the post into categories. For example, a post may display that it has been tagged with baseball and tickets. Each of those tags is usually a web link leading to an index page listing all of the posts associated with that tag. The blog may have a sidebar listing all the tags in use on that blog, with each tag leading to an index page. To reclassify a post, an author edits its list of tags. All connections between posts are automatically tracked and updated by the blog software; there is no need to relocate the page within a complex hierarchy of categories. (via)
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
2. Name your Images
If you have clicked an image or grabbed it from a photo stock, it probably has a name such as IMG_8292 or shutterstock_34151 etc. Change the name which is relevant to your post. For example, if your blog is called FOODIE and you are writing about Easy Recipes then name your photo ‘Easy Recipe_FOODIE’ for the search engine to recognize the photo when searched by that title.
3. Open a Google Plus Page
We have already emphasized on the importance of having the Google Plus page. Click here to read that post.
4. Use Interesting Titles
Think about the articles which you have clicked up on lately. Chances are you were intrigued by its title. Your title should either be informative or creative for the potential reader to click on the link.
5. Share on Social Media
Last but not the least be sure to share it on all your Social Media. However, be sure to not post them on auto pilot. Take out a few minutes to form a creative and intriguing preview suitable for each Social Media platform. This motivates your audience/readers to follow you on more than one social media platform. Else where is the incentive if the same message is broadcasted web-wide?
Hope you found these tips helpful. If you have any other questions or require assitance with your blog call us at 830-249-1744
We would assume that you have a Social Media presence for your brand/product by now. The next part would be measuring it. Most if not all mediums provide in-build analytic which informs us how our campaign has performed and what has been its reach. Without this information, no Social Media strategy can be measured or be called successful. Below are few free tools which one can use to measure the results.
Google Alerts (Free) | Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.
HootSuite (Free) | A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.
Klout (Free) | A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.
Pinterest Web Analytics (Free) | Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites.
Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.
For more detailed list with various other paid options click here.
Call us at 830-249-1744 if you need more help with your Social Media Campaign!
Google+ launched in 2011. Although its initial response was lukewarm, over the last year it has gained a lot of momentum.
It has several interesting features like video chatting also known as Hangouts, Circle Shares, Communities, to name a few. Here are the top five reasons why we believe your brand should be on Google+:
Better SEOs: Google will weigh your content higher in its search engine if you connect it via Google+, a process known as Authorship. It’s relatively easy to setup and we highly recommend doing so. So, posting your blog content on the network will result in increased exposure.
Video Conferencing & Live Streaming: Hangouts are a great way to get up to 10 people together virtually and free to discuss ideas and generally meet visually. This allows for a more personal experience. Also, the Hangouts On Air (HOA) feature allows for streaming video via Google+ and YouTube. HOAs have made it extremely easy for companies of all sizes to hold seminars, meetings and webinars and to broadcast podcasts with ease.
No character limit: There are no character limits like 140 characters on twitter. This allows discussions to flourish and for stronger relationships to grow with your consumers/readers.
Integrated Services: For example: Google Local is now integrated with Google+. Having a listing in Google search is no longer separate; instead it’s integrated into the Google+ business pages. Therefore setting up a business page can’t be ignored.
Google Loves Google+: Google is completely dedicated to Google+. This means that it will continue to add features and place more emphasis on the network to influence the company’s other products.
If you are still not convinced, checkout Jeff Bulla’s reasons here!
We know social Media has made its mark when the mainstream brands around the globe are using their resources to make a statement and to even take a stand!
Social Media was used to its optimum potential in 2013. Few of the landmark campaign from around the world, that made ripples across the world are:
Pantene (Philippines) took a stand on gender inequality in the work place and society as a whole. They pride themselves in being a ‘woman-centric’ brand hence it was right on-point for them to unmask the double standards that exist which, over time, people have come to accept as a norm. With the help of social media the campaign gained momentum and crossed borders, resonating with women worldwide. Have a look below and decide for yourself:
Dove has been famous for decades for its positive and re-enforcing ad campaigns which always feature real women with real bodies. Hence, it comes as no surprise that they would use their resources and creativity in addressing one of the biggest issues looming over women world over: BODY IMAGE! This (below) compelling social experiment highlights how most women view their bodies and appearances. This became one of the most shared and blogged about campaigns in 2013.
Tanishq is a luxury jewelry brand in India. In the country, which is obsessed with fairness cremes and lotions and where most (if not all) ad campaigns are around ‘fair skin’, Tanshiq took a bold step (and a huge risk) by choosing a dusky model for their project. However, their story of bravado doesn’t end here. They also picked the subject of ‘re-marriage’ for their campaign which is unheard of and has to be a first for any mainstream Indian brand. This is a good example of how social media is a tool of brands which can help them take a stand and make a difference in their society. It can help brands change the mindset of their audience, even if it is one-at-a-time.
Social Media definitely has its short comings, but with companies using it wisely to help social causes and bring light to issues which get buried in documentaries and journals it is proving to be quite a boon when it matters!
What are your thoughts on Social Media and how has it impacted you?
Do you have a business? Do you are virtual presence? If you answered yes to both those questions then this post is for you.
Blogging has become an essential tool for all companies, big or small. This is where you are able to connect with your clients and provided them with an ‘added value’ for being business with you.
1. A blog helps increase your SEOs as it puts your company name in the inter-web and lets the search engines (Google, Yahoo, etc.) locate you when someone researches about products and services similar to the ones that you offer.
2. A blog can also help you exchange ideas and information with your clients. Who else can, after all, tell you about the needs and requirements of your clients but they themselves. It allows them to connect with you and be part of your company.
3. Do you have ideas which compliment your company objective but are not necessarily directly related to them? Do you have an opinion or views regarding government policies affecting your company? Would you want a platform to share them with your clients and associates? A blog can be a great platform to do so. You have to maintain the professional boundaries but do not have to be limited by your profession as such.
4. Since your clients are able to connect with you and know you as more than just a name or a brand the chances of repeat business multiple exponentially. It is all about customer-relationships in this competitive market.
5. A press release is mostly read by a trade analyst. The chances of your real customers reading it would probably depend on the industry. However, it is safe to that a blog would have a farther reach and also an internet footprint which would increase its accessibility to new and current clients. Lastly, a blog would give the readers an instant opportunity to give their feedback, react and/or share it.
Hopefully we have conviced you to start a blog for your company, if you already don’t have one. If you have any other questions or need help with setting up the blog give us a call at 830-249-1744.