5 Reasons Why You Should Be On Google Plus

 


Google-Plus

Google+ launched in 2011. Although its initial response was lukewarm, over the last year it has gained a lot of momentum.

It has several interesting features like video chatting also known as Hangouts, Circle Shares, Communities, to name a few. Here are the top five reasons why we believe your brand should be on Google+:

  1. Better SEOs: Google will weigh your content higher in its search engine if you connect it via Google+, a process known as Authorship. It’s relatively easy to setup and we highly recommend doing so. So, posting your blog content on the network will result in increased exposure.
  2. Video Conferencing & Live Streaming: Hangouts are a great way to get up to 10 people together virtually and free to discuss ideas and generally meet visually. This allows for a more personal experience. Also, the Hangouts On Air (HOA) feature allows for streaming video via Google+ and YouTube. HOAs have made it extremely easy for companies of all sizes to hold seminars, meetings and webinars and to broadcast podcasts with ease.
  3. No character limit: There are no character limits like 140 characters on twitter. This allows discussions to flourish and for stronger relationships to grow with your consumers/readers.
  4. Integrated Services: For example: Google Local is now integrated with Google+. Having a listing in Google search is no longer separate; instead it’s integrated into the Google+ business pages. Therefore setting up a business page can’t be ignored.
  5. Google Loves Google+: Google is completely dedicated to Google+. This means that it will continue to add features and place more emphasis on the network to influence the company’s other products.

If you are still not convinced, checkout Jeff Bulla’s reasons here!

 

Positive Impact of Social Media in 2013


We know social Media has made its mark when the mainstream brands around the globe are using their resources to make a statement and to even take a stand!

Social Media was used to its optimum potential in 2013. Few of the landmark campaign from around the world, that made ripples across the world are:

  • Pantene (Philippines) took a stand on gender inequality in the work place and society as a whole. They pride themselves in being a ‘woman-centric’ brand hence it was right on-point for them to unmask the double standards that exist which, over time, people have come to accept as a norm. With the help of social media the campaign gained momentum and crossed borders, resonating with women worldwide. Have a look below and decide for yourself:

  • Dove has been famous for decades for its positive and re-enforcing ad campaigns which always feature real women with real bodies. Hence, it comes as no surprise that they would use their resources and creativity in addressing one of the biggest issues looming over women world over: BODY IMAGE! This (below) compelling social experiment highlights how most women view their bodies and appearances. This became one of the most shared and blogged about campaigns in 2013.

    • Tanishq is a luxury jewelry brand in India. In the country, which is obsessed with fairness cremes and lotions and where most (if not all) ad campaigns are around ‘fair skin’, Tanshiq took a bold step (and a huge risk) by choosing a dusky model for their project. However, their story of bravado doesn’t end here. They also picked the subject of ‘re-marriage’ for their campaign which is unheard of and has to be a first for any mainstream Indian brand. This is a good example of how social media is a tool of brands which can help them take a stand and make a difference in their society. It can help brands change the mindset of their audience, even if it is one-at-a-time.

Social Media definitely has its short comings, but with companies using it wisely to help social causes and bring light to issues which get buried in documentaries and journals it is proving to be quite a boon when it matters!

What are your thoughts on Social Media and how has it impacted you?

Five Reasons Companies Should Have A Blog

5_Reasons_Company_Blog

Do you have a business? Do you are virtual presence? If you answered yes to both those questions then this post is for you.

Blogging has become an essential tool for all companies, big or small. This is where you are able to connect with your clients and provided them with an ‘added value’ for being business with you.

1. A blog helps increase your SEOs as it puts your company name in the inter-web and lets the search engines (Google, Yahoo, etc.) locate you when someone researches about products and services similar to the ones that you offer.

2. A blog can also help you exchange ideas and information with your clients. Who else can, after all, tell you about the needs and requirements of your clients but they themselves. It allows them to connect with you and be part of your company.

3. Do you have ideas which compliment your company objective but are not necessarily directly related to them? Do you have an opinion or views regarding government policies affecting your company? Would you want a platform to share them with your clients and associates? A blog can be a great platform to do so. You have to maintain the professional boundaries but do not have to be  limited by your profession as such.

4. Since your clients are able to connect with you and know you as more than just a name or a brand the chances of repeat business multiple exponentially. It is all about customer-relationships in this competitive market.

5. A press release is mostly read by a trade analyst. The chances of your real customers reading it would probably depend on the industry.  However, it is safe to that a blog would have a farther reach and also an internet footprint which would increase its accessibility to new and current clients. Lastly, a blog would give the readers an instant opportunity to give their feedback, react and/or share it.

Hopefully we have conviced you to start a blog for your company, if you already don’t have one. If you have any other questions or need help with setting up the blog give us a call at 830-249-1744.

Until next time,

RP Team