Behind the Scenes of “A Rudkin Christmas Story”

Do you love our new “A Rudkin Christmas Story” Facebook cover and posts?
We are pretty obsessed with it ourselves and have been excited to use the frozen flagpole scene from the movie, A Christmas Story as our Christmas theme inspiration for quite a while!

Do you wonder how something so awesome was created?
Well, here is a run down of how we built this amazing graphic.

First, we came up with a theme. A Christmas Story is a group favorite and we always loved the idea of someone in our office getting their tongue stuck to a frozen pole… so the theme was a no brainer.

Second, since we live in the Texas Hill Country, a frozen pole isn’t exactly easy to come by, so we created our own. We found a nice stock background image of a school to fit our theme and we layered on a frozen flagpole. Boom! We have our setting.

Next, we needed the crew! But shooting everyone in the Rudkin gang at the same time is never an easy task since we are all over Texas and we are all busy little bees! Our solution to this is to photograph each person individually… this is actually one of my favorite parts of the project. Shooting each person individually so they can fit into one overall theme is quite humorous!

You can see each of our individual shots on the image below. Can you imagine what we look like to a passer-by? Posing in awkward positions, making strange faces and wearing all of our winter garb on a balmy 75-degree day? HA! Amusing to say the least!

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You may notice that Meg and Monica’s photos have different backgrounds, this is because they were not at the Rudkin office at the time of the photo shoot, so their husbands graciously stepped in and worked their photography magic to capture their wives’ best-panicked face.

Once we had everyone’s individual photos shot, we needed to clip the bodies out of their individual backgrounds allowing us to compile them all into one photo. This process is very detailed and quite interesting – so interesting we are working on a step-by-step process to share with you in our next post!

Finally, each person’s clipped out image is compiled on top of the background setting image we previously created, slowly the overall image you see here is built! Putting us all together in one image is similar to assembling a puzzle; you add one layer at a time until the overall image layout is just perfect!

As a final touch, we added an overall tinting layer to the graphic in order to make it appear like we are in a snowy, frozen region and better work with our theme of A Christmas Story.

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What do you think of the end result? Pretty cool Christmas card, eh?

Rudkin’s talented graphic artists are ready to help you make your creative campaign a reality! As you can see, nothing is out of the realm of possibilities! Call us today for a quote on your next project!

Merry Christmas, y’all!

Positive Impact of Social Media in 2013


We know social Media has made its mark when the mainstream brands around the globe are using their resources to make a statement and to even take a stand!

Social Media was used to its optimum potential in 2013. Few of the landmark campaign from around the world, that made ripples across the world are:

  • Pantene (Philippines) took a stand on gender inequality in the work place and society as a whole. They pride themselves in being a ‘woman-centric’ brand hence it was right on-point for them to unmask the double standards that exist which, over time, people have come to accept as a norm. With the help of social media the campaign gained momentum and crossed borders, resonating with women worldwide. Have a look below and decide for yourself:

  • Dove has been famous for decades for its positive and re-enforcing ad campaigns which always feature real women with real bodies. Hence, it comes as no surprise that they would use their resources and creativity in addressing one of the biggest issues looming over women world over: BODY IMAGE! This (below) compelling social experiment highlights how most women view their bodies and appearances. This became one of the most shared and blogged about campaigns in 2013.

    • Tanishq is a luxury jewelry brand in India. In the country, which is obsessed with fairness cremes and lotions and where most (if not all) ad campaigns are around ‘fair skin’, Tanshiq took a bold step (and a huge risk) by choosing a dusky model for their project. However, their story of bravado doesn’t end here. They also picked the subject of ‘re-marriage’ for their campaign which is unheard of and has to be a first for any mainstream Indian brand. This is a good example of how social media is a tool of brands which can help them take a stand and make a difference in their society. It can help brands change the mindset of their audience, even if it is one-at-a-time.

Social Media definitely has its short comings, but with companies using it wisely to help social causes and bring light to issues which get buried in documentaries and journals it is proving to be quite a boon when it matters!

What are your thoughts on Social Media and how has it impacted you?

Lessons Learnt in 2013

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As we countdown the last couple of days of 2013 we would like to share the lessons we have learnt in 2013.

First up is Kathy,

So much has changed this past year that has effected my life and has had a profound impact on how I view my daily living. I’ve had several close friends die, others who are still in a battle for their lives, new babies announced  in our family that are on the way, new family members added and my oldest child preparing to go off to college.  The older I get, the more I truly grasp how precious life really is and how family and friends are what undoubtedly matter in this world.  This year, my biggest lesson learned is to really try to breath in every day what is happening around me… to genuinely enjoy what I am doing at that very moment I am doing it… not worrying if I am going to be tired the next day at work or that I am not getting downtime on the weekend to relax . Life is a vapor and I want to be sure I’m  taking it all in and not missing a thing.  Owning a business, you can get caught up in making a living, but it is always good to remember that this IS only a living and not a life. “Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that made you smile.”

Alan:

TELL everyone you love, that you love them.

Rik:

It is against the city law in San Antonio to carry any knife, any length blade if it’s lock is open.

Irene:

Love is the supreme expression of life, it is the essence and ground of all creation.

Rebecca:

No matter how much you want to find the good in someone, sometimes it’s just not there.

Jesse:

Truly stop what you are doing when your child speaks to you & listen…

Monica:

When the world disappoints you, just compensate with your imagination.

Olga:

Change does not come without hard work!

Tanvi:

Don’t judge people by first impressions. Everyone is capable of surprising you.

Josh:

2013 is the year I become a father for the first time. And it took one little cry to learn what a miracle is.

These are some life lessons we have learnt. Hope you enjoyed reading them!

See you in 2014!

– Rudkin Crew

How To Be A Successful Blogger


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Success in any field comes with passion. If you pursue your dreams which bring you joy, you would be successful in those areas. Blogging however, completely relies on passion. If you blog about things, topics or interest that you do not connect with on root level, it would translate in your writing/content. Therefore the first step is to recognize:

 

What to blog about?

… and to answer that vital question one would first have to find the answer to the following questions:

  • What do you enjoy doing the most?
  • What would you surf for on the internet in your in idol time?
  • What ideas keep you up late at night?
  • What do people seek your advice on?
  • What do you get the most compliments on?
  • Lastly, what makes you excited and happy?

Whatever is the answer to those question, is where your passion lies.

What do successful bloggers blog about?

Their content is made of stuff that they are good at and also passionate about. They blog about their burning interests with fervor and enthusiasm. Everyone has such interests. It is just a matter of discovering them.

Until next time,

RP Crew

Beat The Monday Blues: Rudkin Style


Today we’d like to introduce you to Becca! And a little inside secret about her, she bakes the most delicious cakes and muffins. One of her many hidden talents! Get to know her better by checking out her profile here.
Becca_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team