Looking Back: Interns & Field Trips


Albert Einstein once said, “It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”

We agree with old Albert, and we are passionate about finding ways to awaken joy in creative expression and knowledge in the young people in our community. We are grateful for opportunities to teach, to pass along our wisdom and our love for the work we do, and we always end up learning along the way.

In the summer of 2011, we had the honor of hosting four young, talented students in a summer internship program, called Illuminate. It’s hard to believe it has been over a full year since they were here working alongside us. It was a joy to have them, to teach them and to watch them learn and grow over the summer. We love our work and we enjoyed having the opportunity to share our passions and talents with these students.

Kathy Rudkin, the brains behind this whole operation known as Rudkin Productions, was quoted in the Boerne Star, saying “The internship program allows local students, who have shown remarkable talent in the field of advertising or broadcasting, to hone in on their skills and work with an actual client while having access to an array of professionals in the industry.”

The mission of the internship program was two-fold: to give back to the community and introduce new talent to the advertising industry. The Hill Country Pregnancy Care Center (HCPCC) was chosen from an array of local non-profits to receive the benefits of the program. Our four superstar interns were on the project from day one, from the initial client meeting through the complete and finished campaign. Our team here at RP developed the campaign and put it in the hands of these talented students to make it come to life. From revamping the HCPCC website, brochures and other print materials to expanding fundraising efforts and creating a promotional video – the group covered it all. They conducted interviews, researched other pregnancy centers, wrote copy, shot video, edited and designed. The foursome became a part of the Rudkin crew from the beginning and were given full access to to the whole creative staff. It was a summer full of learning, engaging and growing. We were so happy to be able to host these young people as they spent the summer working alongside us. For more information on the internship program and the work done for HCPCC, click here.

Here are a few pictures of Hilary Commer, Ryan Travis, Emma Rudkin and Maddie Inglish, AKA our four superstar interns:

Fast forward to the spring of 2012, when we had another opportunity to take a break from our fast-paced days and spend some time engaging in the young students in our community. We had been approached by Boerne Middle School South teacher, Sandie Ford, about hosting a field trip for the students in her two Exploring Careers classes. We were thrilled to be able to give these students a glimpse into our industry. For two days in a row, we watched as a big yellow school bus pulled up to our building and poured out a handful of smiling middle school students, happy to be out of the classroom during school hours and on a field trip. Kathy lead the students through a tour of the agency and adjacent print shop, while giving project examples and answering questions from the attentive students.

The students learned the different roles played at the agency and spoke with account executives, graphic designers and the print shop’s pressman, Rick. Creative Director, Alan Belcher, walked the group though a Photoshop project from start to finish. Other topics discussed were digital marketing, website production, design, printing and account coordination.

It was such a fun opportunity for us to give back to the students of our community. We hope to see some of those students come back in a couple of years as interns!

Here are a few pictures from the field trips:

Reflecting on these experiences makes us grateful for the opportunity to invest in young people. We can all remember teachers, educational programs, mentors, internships, etc., that sparked a flame in our minds and kept us motivated to get where we are now. We are grateful for those people and experiences, and hope to have provided that for the students that have come through our doors. Looking forward to more!

Have a great week,

The RP Crew

Coffee Break Reads: Industry Articles


Happy Thursday, folks! Hope everyone is healthy and happy.

This week, we thought we would give you a break from our blabbin’ and share some words of other wise folks. Devastating, we know. Anyway – we’ve read some great industry articles lately and thought we would pass them along to all you in need of a good cup of a joe and a five-minute break from reality (that covers just about all of us, right?) Enjoy!

“7 Steps to Better Time Management on Social Media” by PRDaily. This one is a MUST-READ for all you social media managers out there.

“5 Critical Lessons Your Design Professors Never Taught You” by Graphic Design Blender. This one a good read for all you design nerds out there. And yes, we can call you nerds, because we are right there with you.

“Content Generation Strategies for Small Businesses” by Open Forum. If you own or work at a small business, read this article.

“A Post to Convince Dot Com Doubters” by Rudkin Productions. Has anyone ever heard of this company? We hear they’re the best around, are all good looking and have an insanely fabulous blog (and very humble too). Okay, okay, you caught us…we had to sneak this one in, couldn’t help ourselves.

“12 Reasons PR Pros Can’t Ignore the Mobile Boom” by PR Daily. Why everyone is going mobile, and why you probably should too.

“The Most Influential Women in Advertising” by AdAge. We can’t get enough of this. What an awesome way to honor the hard workin’ women in our industry. You go, girls!

Seriously, take some time to read some of these articles, especially if you’re in the industry.  And if you’re tired of reading, here’s a funny little cartoon to usher you into the weekend.

Have a good one,

The RP Crew

Branding as Simple as 1, 2, 3

Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).

We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.

Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…

  • “A particular product or a characteristic that serves to identify a particular product”
  • “A trade name or trademark”
  • “An identifying mark”
  • “To label, burn or mark with or as a brand”
  • “To place indelibly in the memory”
  • “To give a product a distinctive identity by means of characteristic design, packaging, etc.”

So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.

So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin.  The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!

To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.

– OR –

To view the article and the entire digital magazine online click here.

Have a great evening,

The RP crew

FRONT COVER, baby!


Happy Thursday, folks. How is everyone doing today? All is well here at RP.

Wanted to share with you an exciting opportunity we were given during our 20th anniversary year (this year!). If you happened to read the April edition of Boerne Business Monthly, you already know what I’m talking about. That’s right, we had the honor of being the feature story for BBM’s April edition! In my head I’m singing (“…the thrill that will get ya when your get your picture on the cover of the Rolling Stone Boerne Business Monthly!!!!”)

The article, written by the lovely Denise R. Marcos, tells the story of RP and the dreamer that made it all happen, Kathy Rudkin. The article gives a great snapshot of and the ins and outs of our daily business, the mission of our company and the relationships we form with our clients. The article is also paired with some sweet shots of our building by Gary Perkins and lively photos of our crew by Mr. West Vita (we highly recommend both of these guys). The article titled, “Rudkin Productions Makes a Voice for Businesses,” is a great, easy read and we are so proud of it.

You can download a PDF of the article through our news section on our site OR you can view the whole magazine digitally, here.

Enjoy!

Have a great weekend,

The RP crew