Print & Digital: The Perfect Balance

Howdy folks. Happy it’s-almost-the-weekend-and-Monday-is-a-holiday Thursday!

All is well here. We’ve been working on several fun projects lately and we can’t wait to share some of it on our website soon. In all the busyness, we’ve also found time to have some fun and celebrate the August birthdays here a RP. Check out our Facebook page to see how we like to party! We also had the privilege of attending some great events put on by The Boerne Chamber, The San Antonio North Chamber & The Knot. Needless to say, it has been a fun and productive month over here.

Alright fine, I’ll get down to business and actually start discussing what this blog post is about: Print and Digital media.

Here’s the deal. We have several clients who are hesitant to jump on the digital train, and then we have several clients who are hesitant to invest in print because they believe print is dying. It seems like people feel the need to choose one or the other and run with it.

So, we’ve decided once and for all, to declare our stance on the issues: We, the creative minds that make up the company Rudkin Productions, hereby declare that we are…

PRO PRINT & PRO DIGITAL.

Why can’t you have both? Our stance is this, when you pair the perfect blend of traditional and new (digital) marketing components, more magic will happen then if you were to rely solely on one. Plus, when you have print materials, (ads, brochures, direct mail pieces, etc.) you can easily transition them to a digital medium (eblasts, Facbook posts, mobile marketing). You can also build your digital presence by promoting your online tools (website, social profiles, etc) on your print materials. That way, your brand is consistent and recognizable across all of your platforms. Use print materials to bring in customers and social media to maintain relationships with those customers. Two completely different types of marketing materials can actually pair quite well together.

Here’s prime example of this. One of the many facets of our business is producing magazines. After a long process of proofing, editing, designing, redesigning and reproofing, the magazine is ready to send to the printer. Once it is printed it is mailed to it’s readers. Now instead of the magazine being limited by the number of copies printed, we are able to publish an interactive, digital version from the PDFs built for the magazine. The digital magazine is then shared with thousands and thousands of people through the website, social platforms and monthly eblasts, thus increasing the readership of the magazine. That’s just one of many examples how print and digital marketing can work together to strengthen your brand. Pretty cool, huh?

To learn more about the print and digital media services we offer, click here.

Have a great day and a safe Labor Day weekend!

– The RP Crew

Branding as Simple as 1, 2, 3

Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).

We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.

Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…

  • “A particular product or a characteristic that serves to identify a particular product”
  • “A trade name or trademark”
  • “An identifying mark”
  • “To label, burn or mark with or as a brand”
  • “To place indelibly in the memory”
  • “To give a product a distinctive identity by means of characteristic design, packaging, etc.”

So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.

So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin.  The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!

To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.

– OR –

To view the article and the entire digital magazine online click here.

Have a great evening,

The RP crew

FRONT COVER, baby!


Happy Thursday, folks. How is everyone doing today? All is well here at RP.

Wanted to share with you an exciting opportunity we were given during our 20th anniversary year (this year!). If you happened to read the April edition of Boerne Business Monthly, you already know what I’m talking about. That’s right, we had the honor of being the feature story for BBM’s April edition! In my head I’m singing (“…the thrill that will get ya when your get your picture on the cover of the Rolling Stone Boerne Business Monthly!!!!”)

The article, written by the lovely Denise R. Marcos, tells the story of RP and the dreamer that made it all happen, Kathy Rudkin. The article gives a great snapshot of and the ins and outs of our daily business, the mission of our company and the relationships we form with our clients. The article is also paired with some sweet shots of our building by Gary Perkins and lively photos of our crew by Mr. West Vita (we highly recommend both of these guys). The article titled, “Rudkin Productions Makes a Voice for Businesses,” is a great, easy read and we are so proud of it.

You can download a PDF of the article through our news section on our site OR you can view the whole magazine digitally, here.

Enjoy!

Have a great weekend,

The RP crew