A Post to Convince Dot Com Doubters

Here at RP, websites are one of our most requested projects. We’re constantly designing and coding sites for the wonderful world wide web. New and existing clients call us all the time asking about how to increase their online presence, what content they should use on their websites and what a website would look like for their particular company/industry/event/non-profit/you-name-it. We also have new clients that come in and just aren’t convinced that a website is “what they need,” or “something that will be good for their business.”

So we hereby dedicate the post to the latter group mentioned above. That’s right, this one’s for you, dot com doubters. If you’re in the first group, and agree with what we’re saying, you can stop reading now, pat yourself on the back and go grab your afternoon cup of joe.

All others, read on…

Here are a few of the biggest defense tactics people use when we suggest it is time they jump on the website wagon, and our response to them.

1. “Websites are too expensive.”

Well, yes, websites do cost money, especially websites built by professional graphic designers and web programmers. They cost money because these people have highly advanced skills on how to make your website look appealing, function properly and most importantly, be seen. Once the website it built, the only cost involved is the monthly or annual cost of hosting your website online, and your annual domain registration, both of which are extremely minimal. With your employees, you give them a paycheck every couple of weeks. Think of your website as a 24/7 employee (one that takes no sick days, no vacations and acts exactly like you want them to) that you only have to give one pay check to. Sounds pretty good, eh? Also, your website will help you reach followers you otherwise would never be able to find, thus increasing your marketing presence, thus increasing your client base, thus increasing the profits of your business. See where I am going with this? Basically, yes, websites do come at a price, but that price is minimal compared to the return your website can potentially bring you.

2. “I don’t even know where to start.”

That is completely fine. The good news is, we do. Come on in, we’ve got you covered.

3. “My customers can just come in my store or call me if they need information. I have no need to put information on a website.”

Sure, we understand that. But don’t you want to make your information easily available to both potential and existing clients? If not for theirs, then for your sake. Do you have people calling and asking what your business hours are? The cost of certain services or products? What your services do/do not include? If you had a website with that type of information, I bet you all the George Washingtons in my wallet that your phone lines would be freed up a bit, allowing you and your employees to focus more on other, more beneficial, work.

4. “What if the website brings in too much new business, and I can’t handle it?”

That is what we call a GOOD problem, my friend. Cross that bridge when you get to it, and be thankful when you do! Success is not a bad thing. Don’t limit your potential by fear of success. (Should we put that last sentence on a fortune cookie or something?)

Not convinced yet? Well, they say a picture’s worth a thousand words. So here are a few of the websites we’ve built here at RP. Click on the pictures to take you to the actual site. Click through the pages of the sites, marvel at our designs, note the ease of function, and ask yourself: Does my current site work well, like these? – OR – Is it time for my company to jump on the dot com train? Enjoy.

Can’t get enough? View more of our sites by clicking here.

Thanks for reading folks, hope you all have a good day.

The RP Crew

Surviving the Recession with Marketing

Thomas Jefferson once said, “The man who stops advertising to save money is like the  man who stops the clock to save time.” Well, we agree with Tom on that one. We also know money doesn’t grow on trees and in the current economic climate – budgets are tight. But wait! Don’t stop reading there. The goal of this post is not to depress you about the economy, that was just the opener. We just want you to know we understand and that we want to help our clients reach their advertising potential within their budgets.

Check out this article one of the lovely account executives of RP, Meg Guillory, wrote for the Boerne Business Monthly in May of 2010. Although it was written two years ago, it is still as relevant as ever. The article, titled, “Surviving the Recession with Marketing,” breaks down six simple steps to “maximize your impact within your limited budget.”

Happy reading!

 

To read this article online and view the whole May 2010 edition of Boerne Business Monthly, click here.

To read or download this and other articles published by and about Rudkin Productions, click here.

Have a great weekend, folks!

The RP Crew.

What goes on next door? A glimpse into Rudkin Printing


Happy Thursday, folks. We hope you enjoyed their long Labor Day weekend and have gotten caught up with the madness that is this week. We’re chuggin’ right along, working on new logos, ads, specialty items, websites, magazines…whew, I’m getting tired just typing! In all seriousness, we are working on some pretty sweet projects over here and we can’t wait to share them with you in the near future. For more frequent updates, be sure to follow us on Facebook. We promise our Facebook posts aren’t as long-winded as our blog posts tend to be (hey what can we say, we’ve got a lot to share).

Today we thought we would give the agency news a breather and let you in on another venture we’ve got going on over here, Rudkin Printing. If you’ve been to our office in the past year and a half, we probably grabbed you by the collar and dragged you to our print shop to show off Rudkin Printing’s pride and joy: A Halm Jet Press. Most people are probably scratching their heads at this point, unless you’re a printer…in which case you may be drooling. That’s right folks, under the same roof as Rudkin Productions, Rudkin Printing is home to a beautiful, blue-green, envelope spittin’ machine known as a Halm Jet Press.

I could go on and on, but I know you all have places to be and work to get back to (hey, nothing wrong with a coffee break every now and then), so I’ll give you the basics. A Halm Jet Press is a highly efficient envelope printer that is able to print 60,000 (yes, SIXTY THOUSAND) envelopes in one hour. For all you math geeks who just calculated that in your head, that’s right… that comes out to 1,000 envelopes per hour, 16.7 envelopes per second. That is a lot of envelopes, my friends. It can print up to two colors (no bleeds), front and back and can print anything from a 3 1/4″ x 4 1/4″ to a 9″ x 12″ envelope.

Most people don’t think to themselves “where did this envelope come from?” when they open the mail. For the people who have to purchase envelopes for their company, organization, event or campaign, however, envelopes can be a huge pain in the you know what. Well, until Rudkin Printing opened up, that is. As an advertising agency, we have thousands upon thousands upon thousands of envelopes printed for our clients each year. We were tired of waiting two or three weeks for an envelope order to be fulfilled. Our clients were tired of paying shipping fees or rush fees. We were tired of compromising cost with quality. Our mindset was this: is is not impossible to have high quality envelopes at low cost and quick turnaround. So, the go-getter behind Rudkin Productions set her sights on a new adventure, opening up a print shop next door to the agency that guaranteed low cost, quick turnaround and no stress. And that is exactly what we did! In December of 2010, Rudkin Printing came to life, and we have been printing envelopes ever since! On top of that, just a few months ago, Rudkin Printing initiated a dealer discount program that offers a discount to all printers, mailing houses and agencies that print their envelopes with Rudkin Printing.

This post would be incomplete without mentioning the man behind the press, Mr. Rick Adcock. Rick is a pressman with over 30 years of experience and is certified in the Jet Press Advanced Mechanics Course. Rick keeps the print shop in tip-top shape, makes sure the press is always clean and can run the Halm Jet like nobody’s business. Rick is the man. He can fix anything, build anything and gives the best birthday presents. So have no fear, when you print with Rudkin Printing, your envelopes are in very good hands.

How does the process work you ask? Pretty simple. You call us at 830.816.5306 and tell us what you need (size, quantity, colors) and we will send you a quote right away. If you like what you see, and we think you will, then you can send over the artwork of whatever you want on the logo, we’ll get is set up and send you a final proof and once you sign off we will start printing. Our standard turnaround time is 2-3 business days, but if you need them sooner, we will make it happen. If you’re interested, give us a call. We’d love to tell you more.

So there you have it, the story of Rudkin Printing. We think it is pretty great, but of course we’re biased. To see samples of envelopes we’ve printed and be the first to know about discounts and specials, ‘Like’ Rudkin Printing on Facebook.  Below are a few pictures your reward you for getting through this marathon of a post. Hope everyone has a great day! Thanks for reading.

Check out all of those envelopes!

Rick and Kathy showing the press to a group of middle school kids on a field trip

Can you count them all?

Sneak peek into the print shop

Speed is our middle name!

Just a few samples of envelopes we’ve printed

Print & Digital: The Perfect Balance

Howdy folks. Happy it’s-almost-the-weekend-and-Monday-is-a-holiday Thursday!

All is well here. We’ve been working on several fun projects lately and we can’t wait to share some of it on our website soon. In all the busyness, we’ve also found time to have some fun and celebrate the August birthdays here a RP. Check out our Facebook page to see how we like to party! We also had the privilege of attending some great events put on by The Boerne Chamber, The San Antonio North Chamber & The Knot. Needless to say, it has been a fun and productive month over here.

Alright fine, I’ll get down to business and actually start discussing what this blog post is about: Print and Digital media.

Here’s the deal. We have several clients who are hesitant to jump on the digital train, and then we have several clients who are hesitant to invest in print because they believe print is dying. It seems like people feel the need to choose one or the other and run with it.

So, we’ve decided once and for all, to declare our stance on the issues: We, the creative minds that make up the company Rudkin Productions, hereby declare that we are…

PRO PRINT & PRO DIGITAL.

Why can’t you have both? Our stance is this, when you pair the perfect blend of traditional and new (digital) marketing components, more magic will happen then if you were to rely solely on one. Plus, when you have print materials, (ads, brochures, direct mail pieces, etc.) you can easily transition them to a digital medium (eblasts, Facbook posts, mobile marketing). You can also build your digital presence by promoting your online tools (website, social profiles, etc) on your print materials. That way, your brand is consistent and recognizable across all of your platforms. Use print materials to bring in customers and social media to maintain relationships with those customers. Two completely different types of marketing materials can actually pair quite well together.

Here’s prime example of this. One of the many facets of our business is producing magazines. After a long process of proofing, editing, designing, redesigning and reproofing, the magazine is ready to send to the printer. Once it is printed it is mailed to it’s readers. Now instead of the magazine being limited by the number of copies printed, we are able to publish an interactive, digital version from the PDFs built for the magazine. The digital magazine is then shared with thousands and thousands of people through the website, social platforms and monthly eblasts, thus increasing the readership of the magazine. That’s just one of many examples how print and digital marketing can work together to strengthen your brand. Pretty cool, huh?

To learn more about the print and digital media services we offer, click here.

Have a great day and a safe Labor Day weekend!

– The RP Crew

Planning A Large Out-of-State Event


Hi there. Hope everyone’s week is off to a good start! We’ve got a lot cookin’ over here at RP. Wanted to take a few minutes out of the daily hustle and bustle to give you a glimpse at what it looks like to plan a large out-of-state event. Enjoy!


One of our most exciting accounts we work on is Christians United for Israel (CUFI). The purpose of CUFI is to provide a national association through which every pro-Israel church, parachurch organization, ministry or individual in America can speak and act with one voice in support of Israel in matters related to Biblical issues.

The goals and objectives are two fold:
 
Goal One: To Educate & Build Christian Support For Israel Throughout America. This is accomplished by CUFI’s weekly email update CUFI’s magazine, The Torch, CUFI’s Nights to Honor Israel, CUFI’s bi-annual Summit in Jerusalem, CUFI’s website, Cufi on Campus and more.

Goal Two: To Communicate Pro-Israel Perspectives to Our Elected Officials.
This is accomplished by CUFI’s annual Washington Summit, CUFI’s Rapid Response Alerts and CUFI’s State government efforts.

For the past seven years, starting in January, we begin the long preparation for this three-day event that takes place in July in Washington, D.C.. 2012 Was our 7th annual CUFI Washington Summit. When the thousands of attendees arrive in Washington, they are probably not aware of the six months of work that happened prior to their arrival.

Under the supervision and direction of the CUFI national office and their incredible staff, we join forces to put together a massive event. While we make everything “pretty” and supply the end product, the CUFI staff does the intense work of content and physical coordination and preparation of this event.

The list of needs to put on an event of this magnitude is endless. In January, we start with website banners, postcards, invitations, ads, brochures, registration forms – all the paperwork that is needed and associated with kicking off a large event such as this. Next, we move into actual tangible needs for the events – registration information, folders, notepads, pens, tote bags, lanyards, badge holders, itineraries, maps, vacation information, signage and banners, informational flyers and the list goes on and on.

Also, during this time frame, we also put out three CUFI Torch magazines – the January, April and June issues all fall within this same time.

 

The Torch, January 2012

The Torch, April 2012

The 7th Annual Washington Summit was a great success! Guest speakers Pastor John Hagee, Congresswoman Michele Bachmann made it not only memorable, but incredibly moving. It is amazing to see thousands and thousands of people united for their support of this Biblical mandate. Pastor Hagee and many of the other delegates were very poignant in their messages. He visited with many of the senators on Capitol Hill and relayed the same message… America must support Israel now! – “For Zion’s sake I will not keep silent, for Jerusalem’s sake I will not remain quiet, till her righteousness shines out like the dawn, her salvation like a blazing torch.” – Isaiah 62:1

Here are just a few photos from CUFI Washington Summit 2012.

 

Pretty cool, huh? Check out more photos from our Facebook album here.

Have a great day,

The RP Crew