Albert Einstein once said, “It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”
We agree with old Albert, and we are passionate about finding ways to awaken joy in creative expression and knowledge in the young people in our community. We are grateful for opportunities to teach, to pass along our wisdom and our love for the work we do, and we always end up learning along the way.
In the summer of 2011, we had the honor of hosting four young, talented students in a summer internship program, called Illuminate. It’s hard to believe it has been over a full year since they were here working alongside us. It was a joy to have them, to teach them and to watch them learn and grow over the summer. We love our work and we enjoyed having the opportunity to share our passions and talents with these students.
Kathy Rudkin, the brains behind this whole operation known as Rudkin Productions, was quoted in the Boerne Star, saying “The internship program allows local students, who have shown remarkable talent in the field of advertising or broadcasting, to hone in on their skills and work with an actual client while having access to an array of professionals in the industry.”
The mission of the internship program was two-fold: to give back to the community and introduce new talent to the advertising industry. The Hill Country Pregnancy Care Center (HCPCC) was chosen from an array of local non-profits to receive the benefits of the program. Our four superstar interns were on the project from day one, from the initial client meeting through the complete and finished campaign. Our team here at RP developed the campaign and put it in the hands of these talented students to make it come to life. From revamping the HCPCC website, brochures and other print materials to expanding fundraising efforts and creating a promotional video – the group covered it all. They conducted interviews, researched other pregnancy centers, wrote copy, shot video, edited and designed. The foursome became a part of the Rudkin crew from the beginning and were given full access to to the whole creative staff. It was a summer full of learning, engaging and growing. We were so happy to be able to host these young people as they spent the summer working alongside us. For more information on the internship program and the work done for HCPCC, click here.
Here are a few pictures of Hilary Commer, Ryan Travis, Emma Rudkin and Maddie Inglish, AKA our four superstar interns:
Fast forward to the spring of 2012, when we had another opportunity to take a break from our fast-paced days and spend some time engaging in the young students in our community. We had been approached by Boerne Middle School South teacher, Sandie Ford, about hosting a field trip for the students in her two Exploring Careers classes. We were thrilled to be able to give these students a glimpse into our industry. For two days in a row, we watched as a big yellow school bus pulled up to our building and poured out a handful of smiling middle school students, happy to be out of the classroom during school hours and on a field trip. Kathy lead the students through a tour of the agency and adjacent print shop, while giving project examples and answering questions from the attentive students.
The students learned the different roles played at the agency and spoke with account executives, graphic designers and the print shop’s pressman, Rick. Creative Director, Alan Belcher, walked the group though a Photoshop project from start to finish. Other topics discussed were digital marketing, website production, design, printing and account coordination.
It was such a fun opportunity for us to give back to the students of our community. We hope to see some of those students come back in a couple of years as interns!
Here are a few pictures from the field trips:
Reflecting on these experiences makes us grateful for the opportunity to invest in young people. We can all remember teachers, educational programs, mentors, internships, etc., that sparked a flame in our minds and kept us motivated to get where we are now. We are grateful for those people and experiences, and hope to have provided that for the students that have come through our doors. Looking forward to more!
Have a great week,
The RP Crew