Behind the Scenes of “A Rudkin Christmas Story”

Do you love our new “A Rudkin Christmas Story” Facebook cover and posts?
We are pretty obsessed with it ourselves and have been excited to use the frozen flagpole scene from the movie, A Christmas Story as our Christmas theme inspiration for quite a while!

Do you wonder how something so awesome was created?
Well, here is a run down of how we built this amazing graphic.

First, we came up with a theme. A Christmas Story is a group favorite and we always loved the idea of someone in our office getting their tongue stuck to a frozen pole… so the theme was a no brainer.

Second, since we live in the Texas Hill Country, a frozen pole isn’t exactly easy to come by, so we created our own. We found a nice stock background image of a school to fit our theme and we layered on a frozen flagpole. Boom! We have our setting.

Next, we needed the crew! But shooting everyone in the Rudkin gang at the same time is never an easy task since we are all over Texas and we are all busy little bees! Our solution to this is to photograph each person individually… this is actually one of my favorite parts of the project. Shooting each person individually so they can fit into one overall theme is quite humorous!

You can see each of our individual shots on the image below. Can you imagine what we look like to a passer-by? Posing in awkward positions, making strange faces and wearing all of our winter garb on a balmy 75-degree day? HA! Amusing to say the least!

RP_Individual

You may notice that Meg and Monica’s photos have different backgrounds, this is because they were not at the Rudkin office at the time of the photo shoot, so their husbands graciously stepped in and worked their photography magic to capture their wives’ best-panicked face.

Once we had everyone’s individual photos shot, we needed to clip the bodies out of their individual backgrounds allowing us to compile them all into one photo. This process is very detailed and quite interesting – so interesting we are working on a step-by-step process to share with you in our next post!

Finally, each person’s clipped out image is compiled on top of the background setting image we previously created, slowly the overall image you see here is built! Putting us all together in one image is similar to assembling a puzzle; you add one layer at a time until the overall image layout is just perfect!

As a final touch, we added an overall tinting layer to the graphic in order to make it appear like we are in a snowy, frozen region and better work with our theme of A Christmas Story.

RP_Final

What do you think of the end result? Pretty cool Christmas card, eh?

Rudkin’s talented graphic artists are ready to help you make your creative campaign a reality! As you can see, nothing is out of the realm of possibilities! Call us today for a quote on your next project!

Merry Christmas, y’all!

Beat The Monday Blues: Rudkin Style


Irene is our travel junkie with par excellence design skills. Although she often has Mondays off, this is how she says she beats them nonetheless. Get to know her better here.
Irene_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team

Rudkin Ritual


Picture 4Inc.com had recently published an article on ‘work place rituals’, which got me thinking about the rituals we have here at Rudkin. I started working here in March 2013 and have been part of three birthday celebrations and one goodbye party. That makes it total of four office parties in 5 months. And might I add the individual lunch orders are taken courtesy of Rudkin Productions. None of my previous work places had this ‘celebratory’ culture.

Before I attended the first Rudkin birthday party, which happened to be of my boss Kathy Rudkin‘s birthday, all my colleagues told me I should be excited, as this would be my first encounter of the ‘Rudkin Ritual’. I truly didn’t know what to expect.

On daily basis our office interaction is purely dependent on the project we are working on. Sometimes it involves hours of teamwork while other times in means a lonely date with your computer and keyboard for days in a stretch. Hence the ‘Rudkin Ritual’ is a good change from the everyday monotony of the work place. It gives all of us (employees of Rudkin Productions) a chance to interact and talk about something other than work without worrying about the ‘billable hours’. And what’s even more exciting is that there are stories from each party that do the rounds for months to come. Becca, our Office Manager remembers her first Rudkin Party by the following story:

I knew I was in a great working environment when I witnessed Josh’s birthday bash!  
Sarah printed out pictures of boy band members and handed them out to everyone 
to put in front of their faces when we sang HAPPY BIRTHDAY.  
We did not sing it the traditional way … We barked it!

In his article on Inc.com Lee Cohan states, “Effective rituals connect team members to each other, to their leaders…. “ and I think Rudkin Productions has successfully accomplished that goal. As Alan, our Creative Director puts it expressively:

Our birthday and holiday celebrations are really fun. We have food brought in and 
everyone crowds into the conference room and we eat, share stories and laugh a lot. 
It’s a great time to let our hair down and just enjoy being with each other without 
the demands of “I need this now!” I don’t think any of us wants the 
“company meeting” to end.

Take a moment to think about creating something fun, easy and meaningful.  Keep it simple.  Start with just one ritual, stick to it, and don’t compromise it.” says Lee Cohan and we are doing exactly that here at Rudkin. Whoever said, ‘all work and no play makes jack a dull boy’ knew what they were talking about!

Until next time,

Tanvi via RP Team

Beat The Monday Blues: Rudkin Style


Tanvi is our optimistic team member. Though days do not affect her mood, but like everyone else she has a plan to face them head-on as well. Get to know her better here.
Tanvi_MondayBluesHow are you beating the blues this Monday? Share it with us on our Facebook Page or tweet them to us @rudkintweets.

Until next time,

RP Team