What goes on next door? A glimpse into Rudkin Printing


Happy Thursday, folks. We hope you enjoyed their long Labor Day weekend and have gotten caught up with the madness that is this week. We’re chuggin’ right along, working on new logos, ads, specialty items, websites, magazines…whew, I’m getting tired just typing! In all seriousness, we are working on some pretty sweet projects over here and we can’t wait to share them with you in the near future. For more frequent updates, be sure to follow us on Facebook. We promise our Facebook posts aren’t as long-winded as our blog posts tend to be (hey what can we say, we’ve got a lot to share).

Today we thought we would give the agency news a breather and let you in on another venture we’ve got going on over here, Rudkin Printing. If you’ve been to our office in the past year and a half, we probably grabbed you by the collar and dragged you to our print shop to show off Rudkin Printing’s pride and joy: A Halm Jet Press. Most people are probably scratching their heads at this point, unless you’re a printer…in which case you may be drooling. That’s right folks, under the same roof as Rudkin Productions, Rudkin Printing is home to a beautiful, blue-green, envelope spittin’ machine known as a Halm Jet Press.

I could go on and on, but I know you all have places to be and work to get back to (hey, nothing wrong with a coffee break every now and then), so I’ll give you the basics. A Halm Jet Press is a highly efficient envelope printer that is able to print 60,000 (yes, SIXTY THOUSAND) envelopes in one hour. For all you math geeks who just calculated that in your head, that’s right… that comes out to 1,000 envelopes per hour, 16.7 envelopes per second. That is a lot of envelopes, my friends. It can print up to two colors (no bleeds), front and back and can print anything from a 3 1/4″ x 4 1/4″ to a 9″ x 12″ envelope.

Most people don’t think to themselves “where did this envelope come from?” when they open the mail. For the people who have to purchase envelopes for their company, organization, event or campaign, however, envelopes can be a huge pain in the you know what. Well, until Rudkin Printing opened up, that is. As an advertising agency, we have thousands upon thousands upon thousands of envelopes printed for our clients each year. We were tired of waiting two or three weeks for an envelope order to be fulfilled. Our clients were tired of paying shipping fees or rush fees. We were tired of compromising cost with quality. Our mindset was this: is is not impossible to have high quality envelopes at low cost and quick turnaround. So, the go-getter behind Rudkin Productions set her sights on a new adventure, opening up a print shop next door to the agency that guaranteed low cost, quick turnaround and no stress. And that is exactly what we did! In December of 2010, Rudkin Printing came to life, and we have been printing envelopes ever since! On top of that, just a few months ago, Rudkin Printing initiated a dealer discount program that offers a discount to all printers, mailing houses and agencies that print their envelopes with Rudkin Printing.

This post would be incomplete without mentioning the man behind the press, Mr. Rick Adcock. Rick is a pressman with over 30 years of experience and is certified in the Jet Press Advanced Mechanics Course. Rick keeps the print shop in tip-top shape, makes sure the press is always clean and can run the Halm Jet like nobody’s business. Rick is the man. He can fix anything, build anything and gives the best birthday presents. So have no fear, when you print with Rudkin Printing, your envelopes are in very good hands.

How does the process work you ask? Pretty simple. You call us at 830.816.5306 and tell us what you need (size, quantity, colors) and we will send you a quote right away. If you like what you see, and we think you will, then you can send over the artwork of whatever you want on the logo, we’ll get is set up and send you a final proof and once you sign off we will start printing. Our standard turnaround time is 2-3 business days, but if you need them sooner, we will make it happen. If you’re interested, give us a call. We’d love to tell you more.

So there you have it, the story of Rudkin Printing. We think it is pretty great, but of course we’re biased. To see samples of envelopes we’ve printed and be the first to know about discounts and specials, ‘Like’ Rudkin Printing on Facebook.  Below are a few pictures your reward you for getting through this marathon of a post. Hope everyone has a great day! Thanks for reading.

Check out all of those envelopes!

Rick and Kathy showing the press to a group of middle school kids on a field trip

Can you count them all?

Sneak peek into the print shop

Speed is our middle name!

Just a few samples of envelopes we’ve printed

Print & Digital: The Perfect Balance

Howdy folks. Happy it’s-almost-the-weekend-and-Monday-is-a-holiday Thursday!

All is well here. We’ve been working on several fun projects lately and we can’t wait to share some of it on our website soon. In all the busyness, we’ve also found time to have some fun and celebrate the August birthdays here a RP. Check out our Facebook page to see how we like to party! We also had the privilege of attending some great events put on by The Boerne Chamber, The San Antonio North Chamber & The Knot. Needless to say, it has been a fun and productive month over here.

Alright fine, I’ll get down to business and actually start discussing what this blog post is about: Print and Digital media.

Here’s the deal. We have several clients who are hesitant to jump on the digital train, and then we have several clients who are hesitant to invest in print because they believe print is dying. It seems like people feel the need to choose one or the other and run with it.

So, we’ve decided once and for all, to declare our stance on the issues: We, the creative minds that make up the company Rudkin Productions, hereby declare that we are…

PRO PRINT & PRO DIGITAL.

Why can’t you have both? Our stance is this, when you pair the perfect blend of traditional and new (digital) marketing components, more magic will happen then if you were to rely solely on one. Plus, when you have print materials, (ads, brochures, direct mail pieces, etc.) you can easily transition them to a digital medium (eblasts, Facbook posts, mobile marketing). You can also build your digital presence by promoting your online tools (website, social profiles, etc) on your print materials. That way, your brand is consistent and recognizable across all of your platforms. Use print materials to bring in customers and social media to maintain relationships with those customers. Two completely different types of marketing materials can actually pair quite well together.

Here’s prime example of this. One of the many facets of our business is producing magazines. After a long process of proofing, editing, designing, redesigning and reproofing, the magazine is ready to send to the printer. Once it is printed it is mailed to it’s readers. Now instead of the magazine being limited by the number of copies printed, we are able to publish an interactive, digital version from the PDFs built for the magazine. The digital magazine is then shared with thousands and thousands of people through the website, social platforms and monthly eblasts, thus increasing the readership of the magazine. That’s just one of many examples how print and digital marketing can work together to strengthen your brand. Pretty cool, huh?

To learn more about the print and digital media services we offer, click here.

Have a great day and a safe Labor Day weekend!

– The RP Crew

Planning A Large Out-of-State Event


Hi there. Hope everyone’s week is off to a good start! We’ve got a lot cookin’ over here at RP. Wanted to take a few minutes out of the daily hustle and bustle to give you a glimpse at what it looks like to plan a large out-of-state event. Enjoy!


One of our most exciting accounts we work on is Christians United for Israel (CUFI). The purpose of CUFI is to provide a national association through which every pro-Israel church, parachurch organization, ministry or individual in America can speak and act with one voice in support of Israel in matters related to Biblical issues.

The goals and objectives are two fold:
 
Goal One: To Educate & Build Christian Support For Israel Throughout America. This is accomplished by CUFI’s weekly email update CUFI’s magazine, The Torch, CUFI’s Nights to Honor Israel, CUFI’s bi-annual Summit in Jerusalem, CUFI’s website, Cufi on Campus and more.

Goal Two: To Communicate Pro-Israel Perspectives to Our Elected Officials.
This is accomplished by CUFI’s annual Washington Summit, CUFI’s Rapid Response Alerts and CUFI’s State government efforts.

For the past seven years, starting in January, we begin the long preparation for this three-day event that takes place in July in Washington, D.C.. 2012 Was our 7th annual CUFI Washington Summit. When the thousands of attendees arrive in Washington, they are probably not aware of the six months of work that happened prior to their arrival.

Under the supervision and direction of the CUFI national office and their incredible staff, we join forces to put together a massive event. While we make everything “pretty” and supply the end product, the CUFI staff does the intense work of content and physical coordination and preparation of this event.

The list of needs to put on an event of this magnitude is endless. In January, we start with website banners, postcards, invitations, ads, brochures, registration forms – all the paperwork that is needed and associated with kicking off a large event such as this. Next, we move into actual tangible needs for the events – registration information, folders, notepads, pens, tote bags, lanyards, badge holders, itineraries, maps, vacation information, signage and banners, informational flyers and the list goes on and on.

Also, during this time frame, we also put out three CUFI Torch magazines – the January, April and June issues all fall within this same time.

 

The Torch, January 2012

The Torch, April 2012

The 7th Annual Washington Summit was a great success! Guest speakers Pastor John Hagee, Congresswoman Michele Bachmann made it not only memorable, but incredibly moving. It is amazing to see thousands and thousands of people united for their support of this Biblical mandate. Pastor Hagee and many of the other delegates were very poignant in their messages. He visited with many of the senators on Capitol Hill and relayed the same message… America must support Israel now! – “For Zion’s sake I will not keep silent, for Jerusalem’s sake I will not remain quiet, till her righteousness shines out like the dawn, her salvation like a blazing torch.” – Isaiah 62:1

Here are just a few photos from CUFI Washington Summit 2012.

 

Pretty cool, huh? Check out more photos from our Facebook album here.

Have a great day,

The RP Crew

Branding as Simple as 1, 2, 3

Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).

We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.

Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…

  • “A particular product or a characteristic that serves to identify a particular product”
  • “A trade name or trademark”
  • “An identifying mark”
  • “To label, burn or mark with or as a brand”
  • “To place indelibly in the memory”
  • “To give a product a distinctive identity by means of characteristic design, packaging, etc.”

So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.

So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin.  The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!

To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.

– OR –

To view the article and the entire digital magazine online click here.

Have a great evening,

The RP crew

FRONT COVER, baby!


Happy Thursday, folks. How is everyone doing today? All is well here at RP.

Wanted to share with you an exciting opportunity we were given during our 20th anniversary year (this year!). If you happened to read the April edition of Boerne Business Monthly, you already know what I’m talking about. That’s right, we had the honor of being the feature story for BBM’s April edition! In my head I’m singing (“…the thrill that will get ya when your get your picture on the cover of the Rolling Stone Boerne Business Monthly!!!!”)

The article, written by the lovely Denise R. Marcos, tells the story of RP and the dreamer that made it all happen, Kathy Rudkin. The article gives a great snapshot of and the ins and outs of our daily business, the mission of our company and the relationships we form with our clients. The article is also paired with some sweet shots of our building by Gary Perkins and lively photos of our crew by Mr. West Vita (we highly recommend both of these guys). The article titled, “Rudkin Productions Makes a Voice for Businesses,” is a great, easy read and we are so proud of it.

You can download a PDF of the article through our news section on our site OR you can view the whole magazine digitally, here.

Enjoy!

Have a great weekend,

The RP crew