Print & Digital: The Perfect Balance

Howdy folks. Happy it’s-almost-the-weekend-and-Monday-is-a-holiday Thursday!

All is well here. We’ve been working on several fun projects lately and we can’t wait to share some of it on our website soon. In all the busyness, we’ve also found time to have some fun and celebrate the August birthdays here a RP. Check out our Facebook page to see how we like to party! We also had the privilege of attending some great events put on by The Boerne Chamber, The San Antonio North Chamber & The Knot. Needless to say, it has been a fun and productive month over here.

Alright fine, I’ll get down to business and actually start discussing what this blog post is about: Print and Digital media.

Here’s the deal. We have several clients who are hesitant to jump on the digital train, and then we have several clients who are hesitant to invest in print because they believe print is dying. It seems like people feel the need to choose one or the other and run with it.

So, we’ve decided once and for all, to declare our stance on the issues: We, the creative minds that make up the company Rudkin Productions, hereby declare that we are…

PRO PRINT & PRO DIGITAL.

Why can’t you have both? Our stance is this, when you pair the perfect blend of traditional and new (digital) marketing components, more magic will happen then if you were to rely solely on one. Plus, when you have print materials, (ads, brochures, direct mail pieces, etc.) you can easily transition them to a digital medium (eblasts, Facbook posts, mobile marketing). You can also build your digital presence by promoting your online tools (website, social profiles, etc) on your print materials. That way, your brand is consistent and recognizable across all of your platforms. Use print materials to bring in customers and social media to maintain relationships with those customers. Two completely different types of marketing materials can actually pair quite well together.

Here’s prime example of this. One of the many facets of our business is producing magazines. After a long process of proofing, editing, designing, redesigning and reproofing, the magazine is ready to send to the printer. Once it is printed it is mailed to it’s readers. Now instead of the magazine being limited by the number of copies printed, we are able to publish an interactive, digital version from the PDFs built for the magazine. The digital magazine is then shared with thousands and thousands of people through the website, social platforms and monthly eblasts, thus increasing the readership of the magazine. That’s just one of many examples how print and digital marketing can work together to strengthen your brand. Pretty cool, huh?

To learn more about the print and digital media services we offer, click here.

Have a great day and a safe Labor Day weekend!

– The RP Crew

Planning A Large Out-of-State Event


Hi there. Hope everyone’s week is off to a good start! We’ve got a lot cookin’ over here at RP. Wanted to take a few minutes out of the daily hustle and bustle to give you a glimpse at what it looks like to plan a large out-of-state event. Enjoy!


One of our most exciting accounts we work on is Christians United for Israel (CUFI). The purpose of CUFI is to provide a national association through which every pro-Israel church, parachurch organization, ministry or individual in America can speak and act with one voice in support of Israel in matters related to Biblical issues.

The goals and objectives are two fold:
 
Goal One: To Educate & Build Christian Support For Israel Throughout America. This is accomplished by CUFI’s weekly email update CUFI’s magazine, The Torch, CUFI’s Nights to Honor Israel, CUFI’s bi-annual Summit in Jerusalem, CUFI’s website, Cufi on Campus and more.

Goal Two: To Communicate Pro-Israel Perspectives to Our Elected Officials.
This is accomplished by CUFI’s annual Washington Summit, CUFI’s Rapid Response Alerts and CUFI’s State government efforts.

For the past seven years, starting in January, we begin the long preparation for this three-day event that takes place in July in Washington, D.C.. 2012 Was our 7th annual CUFI Washington Summit. When the thousands of attendees arrive in Washington, they are probably not aware of the six months of work that happened prior to their arrival.

Under the supervision and direction of the CUFI national office and their incredible staff, we join forces to put together a massive event. While we make everything “pretty” and supply the end product, the CUFI staff does the intense work of content and physical coordination and preparation of this event.

The list of needs to put on an event of this magnitude is endless. In January, we start with website banners, postcards, invitations, ads, brochures, registration forms – all the paperwork that is needed and associated with kicking off a large event such as this. Next, we move into actual tangible needs for the events – registration information, folders, notepads, pens, tote bags, lanyards, badge holders, itineraries, maps, vacation information, signage and banners, informational flyers and the list goes on and on.

Also, during this time frame, we also put out three CUFI Torch magazines – the January, April and June issues all fall within this same time.

 

The Torch, January 2012

The Torch, April 2012

The 7th Annual Washington Summit was a great success! Guest speakers Pastor John Hagee, Congresswoman Michele Bachmann made it not only memorable, but incredibly moving. It is amazing to see thousands and thousands of people united for their support of this Biblical mandate. Pastor Hagee and many of the other delegates were very poignant in their messages. He visited with many of the senators on Capitol Hill and relayed the same message… America must support Israel now! – “For Zion’s sake I will not keep silent, for Jerusalem’s sake I will not remain quiet, till her righteousness shines out like the dawn, her salvation like a blazing torch.” – Isaiah 62:1

Here are just a few photos from CUFI Washington Summit 2012.

 

Pretty cool, huh? Check out more photos from our Facebook album here.

Have a great day,

The RP Crew

Branding as Simple as 1, 2, 3

Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).

We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.

Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…

  • “A particular product or a characteristic that serves to identify a particular product”
  • “A trade name or trademark”
  • “An identifying mark”
  • “To label, burn or mark with or as a brand”
  • “To place indelibly in the memory”
  • “To give a product a distinctive identity by means of characteristic design, packaging, etc.”

So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.

So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin.  The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!

To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.

– OR –

To view the article and the entire digital magazine online click here.

Have a great evening,

The RP crew

FRONT COVER, baby!


Happy Thursday, folks. How is everyone doing today? All is well here at RP.

Wanted to share with you an exciting opportunity we were given during our 20th anniversary year (this year!). If you happened to read the April edition of Boerne Business Monthly, you already know what I’m talking about. That’s right, we had the honor of being the feature story for BBM’s April edition! In my head I’m singing (“…the thrill that will get ya when your get your picture on the cover of the Rolling Stone Boerne Business Monthly!!!!”)

The article, written by the lovely Denise R. Marcos, tells the story of RP and the dreamer that made it all happen, Kathy Rudkin. The article gives a great snapshot of and the ins and outs of our daily business, the mission of our company and the relationships we form with our clients. The article is also paired with some sweet shots of our building by Gary Perkins and lively photos of our crew by Mr. West Vita (we highly recommend both of these guys). The article titled, “Rudkin Productions Makes a Voice for Businesses,” is a great, easy read and we are so proud of it.

You can download a PDF of the article through our news section on our site OR you can view the whole magazine digitally, here.

Enjoy!

Have a great weekend,

The RP crew

Everyone is going DIGITAL… Are you?


Have you jumped on the digital train yet? We suggest you do!

We are constantly having discussions with our clients on what a transition to digital marketing would look like for their specific companies and target markets. Taking on the ever-changing world of digital media can be a daunting task (to say the least). Trust us, we know that mastering the different forms of digital media from mobile apps and tablets, to QR codes, digital publications, websites, banners and social media is difficult, confusing and frustrating. And once you do get them all down, how do you measure success? By the number of likes you get on Facebook posts or mentions you get on Twitter? How does this convert to ACTUAL consumers of your brand and financial success for your company? Asking all of these questions can leave your head spinning and make you want to throw the towel in before you even begin. Don’t worry. Breathe. The post doesn’t end here…we are here to help.

At RP, we have jumped on board and fully embraced all things digital. We’ve recently launched a new custom website that integrates our blog and social media feeds. We build interactive magazines with features such as embedded video feeds, access to online shopping carts, links to social sites and more. Our social media presence is increasing daily, with accounts on Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn. We’re constantly engaging new customers with eblasts and direct mail pieces with QR codes. Our web programmer is working on building our very own mobile app. Okay, you get the point… we’re investing into every digital marketing feature out there. Why? Because we believe it in and we want our clients to see our success and believe as well. Our goal at RP is to help you find the perfect mix of traditional marketing and digital media to accomplish your unique goals with what you need—and nothing you don’t.

So where do you even begin? We suggest with your website. If you don’t have a website, you need one. PERIOD. End of story. You want your consumers to find you, right? Well,  guess where they’re going to look for you? The wonderful world wide web.

Step two? You can take your next step in a number of ways. Does your company produce a magazine or catalog? We can take it and make you a digital interactive copy to share on your website, social accounts or through e-mail. Another perk? These can also be viewed from smart phones, iPads and ereaders. No longer do you have to be constrained by your postage budget.

Next step? What about a mobile app? Well, since the percentage of people with smart phones is constantly increasing, making your website “mobile compatible” is a good idea. Your app can be as simple, or as complex as you would like it to be. Apps give you the opportunity to send messages and updates to your consumers, allow your consumers to purchase items or sign up for events through their phone, remind them of appointments, get directions to your business (because let’s face it, we’re often on our way there before we realize we don’t know where we are going), connect to your business’ social accounts… AND MUCH, MUCH MORE. Think about what type of mobile app might be good for your company. Then, let’s make it happen.

Then there’s social media. By now, you must know we can’t write a post without mentioning social media. (Refer to this post, and the one before that). Which social networks you should engage can be easily determined. Ask yourself, ‘where are my customers?’ and then go there. Facebook and Twitter are great networks for most companies. If your company is frequently recruiting new employees or looking for other professionals in your field, LinkedIn is a great place to start. Pinterest works magic with companies that have something visual to display (think designers, retail, food, flowers and gardening, fashion, architecture, event planners, etc.). One thing you should always do is look at what your competitors are doing on their social accounts. This will help you see what works and what doesn’t.

Other digital marketing outlets you might want to consider are: EBlasts, Banners ads, QR codes, SEO (search engine optimization) and PURLS (personalized URLs).

Take a few minutes and think about it. In what digital marketing areas can your company expand?

Have a great Thursday,

The RP Crew