Rudkin Ritual


Picture 4Inc.com had recently published an article on ‘work place rituals’, which got me thinking about the rituals we have here at Rudkin. I started working here in March 2013 and have been part of three birthday celebrations and one goodbye party. That makes it total of four office parties in 5 months. And might I add the individual lunch orders are taken courtesy of Rudkin Productions. None of my previous work places had this ‘celebratory’ culture.

Before I attended the first Rudkin birthday party, which happened to be of my boss Kathy Rudkin‘s birthday, all my colleagues told me I should be excited, as this would be my first encounter of the ‘Rudkin Ritual’. I truly didn’t know what to expect.

On daily basis our office interaction is purely dependent on the project we are working on. Sometimes it involves hours of teamwork while other times in means a lonely date with your computer and keyboard for days in a stretch. Hence the ‘Rudkin Ritual’ is a good change from the everyday monotony of the work place. It gives all of us (employees of Rudkin Productions) a chance to interact and talk about something other than work without worrying about the ‘billable hours’. And what’s even more exciting is that there are stories from each party that do the rounds for months to come. Becca, our Office Manager remembers her first Rudkin Party by the following story:

I knew I was in a great working environment when I witnessed Josh’s birthday bash!  
Sarah printed out pictures of boy band members and handed them out to everyone 
to put in front of their faces when we sang HAPPY BIRTHDAY.  
We did not sing it the traditional way … We barked it!

In his article on Inc.com Lee Cohan states, “Effective rituals connect team members to each other, to their leaders…. “ and I think Rudkin Productions has successfully accomplished that goal. As Alan, our Creative Director puts it expressively:

Our birthday and holiday celebrations are really fun. We have food brought in and 
everyone crowds into the conference room and we eat, share stories and laugh a lot. 
It’s a great time to let our hair down and just enjoy being with each other without 
the demands of “I need this now!” I don’t think any of us wants the 
“company meeting” to end.

Take a moment to think about creating something fun, easy and meaningful.  Keep it simple.  Start with just one ritual, stick to it, and don’t compromise it.” says Lee Cohan and we are doing exactly that here at Rudkin. Whoever said, ‘all work and no play makes jack a dull boy’ knew what they were talking about!

Until next time,

Tanvi via RP Team

Social Madness Campaign

Hello Rudkin supporters,

We are participating in the Social Madness campaign in the ‘Small’ business category. And we need your help. Click upon the image below (or simply click here) and vote for Rudkin Productions.

RudkinProductions_SocialMadnessIf you are active on social media platforms like Facebook, Twitter, Google+, Linkedin connect with us there and the more you interact with us, the more you help us improve our chances of winning. Once we make it to the Phase 2 of the campaign we will pick a charity we will be supporting should we win. Stay tuned for more updates on that!

Connect with us: Rudkin Facebook | Rudkin Twitter | Rudkin Google+ | Rudkin Linkedin

Looking Back: Interns & Field Trips


Albert Einstein once said, “It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”

We agree with old Albert, and we are passionate about finding ways to awaken joy in creative expression and knowledge in the young people in our community. We are grateful for opportunities to teach, to pass along our wisdom and our love for the work we do, and we always end up learning along the way.

In the summer of 2011, we had the honor of hosting four young, talented students in a summer internship program, called Illuminate. It’s hard to believe it has been over a full year since they were here working alongside us. It was a joy to have them, to teach them and to watch them learn and grow over the summer. We love our work and we enjoyed having the opportunity to share our passions and talents with these students.

Kathy Rudkin, the brains behind this whole operation known as Rudkin Productions, was quoted in the Boerne Star, saying “The internship program allows local students, who have shown remarkable talent in the field of advertising or broadcasting, to hone in on their skills and work with an actual client while having access to an array of professionals in the industry.”

The mission of the internship program was two-fold: to give back to the community and introduce new talent to the advertising industry. The Hill Country Pregnancy Care Center (HCPCC) was chosen from an array of local non-profits to receive the benefits of the program. Our four superstar interns were on the project from day one, from the initial client meeting through the complete and finished campaign. Our team here at RP developed the campaign and put it in the hands of these talented students to make it come to life. From revamping the HCPCC website, brochures and other print materials to expanding fundraising efforts and creating a promotional video – the group covered it all. They conducted interviews, researched other pregnancy centers, wrote copy, shot video, edited and designed. The foursome became a part of the Rudkin crew from the beginning and were given full access to to the whole creative staff. It was a summer full of learning, engaging and growing. We were so happy to be able to host these young people as they spent the summer working alongside us. For more information on the internship program and the work done for HCPCC, click here.

Here are a few pictures of Hilary Commer, Ryan Travis, Emma Rudkin and Maddie Inglish, AKA our four superstar interns:

Fast forward to the spring of 2012, when we had another opportunity to take a break from our fast-paced days and spend some time engaging in the young students in our community. We had been approached by Boerne Middle School South teacher, Sandie Ford, about hosting a field trip for the students in her two Exploring Careers classes. We were thrilled to be able to give these students a glimpse into our industry. For two days in a row, we watched as a big yellow school bus pulled up to our building and poured out a handful of smiling middle school students, happy to be out of the classroom during school hours and on a field trip. Kathy lead the students through a tour of the agency and adjacent print shop, while giving project examples and answering questions from the attentive students.

The students learned the different roles played at the agency and spoke with account executives, graphic designers and the print shop’s pressman, Rick. Creative Director, Alan Belcher, walked the group though a Photoshop project from start to finish. Other topics discussed were digital marketing, website production, design, printing and account coordination.

It was such a fun opportunity for us to give back to the students of our community. We hope to see some of those students come back in a couple of years as interns!

Here are a few pictures from the field trips:

Reflecting on these experiences makes us grateful for the opportunity to invest in young people. We can all remember teachers, educational programs, mentors, internships, etc., that sparked a flame in our minds and kept us motivated to get where we are now. We are grateful for those people and experiences, and hope to have provided that for the students that have come through our doors. Looking forward to more!

Have a great week,

The RP Crew

A Post to Convince Dot Com Doubters

Here at RP, websites are one of our most requested projects. We’re constantly designing and coding sites for the wonderful world wide web. New and existing clients call us all the time asking about how to increase their online presence, what content they should use on their websites and what a website would look like for their particular company/industry/event/non-profit/you-name-it. We also have new clients that come in and just aren’t convinced that a website is “what they need,” or “something that will be good for their business.”

So we hereby dedicate the post to the latter group mentioned above. That’s right, this one’s for you, dot com doubters. If you’re in the first group, and agree with what we’re saying, you can stop reading now, pat yourself on the back and go grab your afternoon cup of joe.

All others, read on…

Here are a few of the biggest defense tactics people use when we suggest it is time they jump on the website wagon, and our response to them.

1. “Websites are too expensive.”

Well, yes, websites do cost money, especially websites built by professional graphic designers and web programmers. They cost money because these people have highly advanced skills on how to make your website look appealing, function properly and most importantly, be seen. Once the website it built, the only cost involved is the monthly or annual cost of hosting your website online, and your annual domain registration, both of which are extremely minimal. With your employees, you give them a paycheck every couple of weeks. Think of your website as a 24/7 employee (one that takes no sick days, no vacations and acts exactly like you want them to) that you only have to give one pay check to. Sounds pretty good, eh? Also, your website will help you reach followers you otherwise would never be able to find, thus increasing your marketing presence, thus increasing your client base, thus increasing the profits of your business. See where I am going with this? Basically, yes, websites do come at a price, but that price is minimal compared to the return your website can potentially bring you.

2. “I don’t even know where to start.”

That is completely fine. The good news is, we do. Come on in, we’ve got you covered.

3. “My customers can just come in my store or call me if they need information. I have no need to put information on a website.”

Sure, we understand that. But don’t you want to make your information easily available to both potential and existing clients? If not for theirs, then for your sake. Do you have people calling and asking what your business hours are? The cost of certain services or products? What your services do/do not include? If you had a website with that type of information, I bet you all the George Washingtons in my wallet that your phone lines would be freed up a bit, allowing you and your employees to focus more on other, more beneficial, work.

4. “What if the website brings in too much new business, and I can’t handle it?”

That is what we call a GOOD problem, my friend. Cross that bridge when you get to it, and be thankful when you do! Success is not a bad thing. Don’t limit your potential by fear of success. (Should we put that last sentence on a fortune cookie or something?)

Not convinced yet? Well, they say a picture’s worth a thousand words. So here are a few of the websites we’ve built here at RP. Click on the pictures to take you to the actual site. Click through the pages of the sites, marvel at our designs, note the ease of function, and ask yourself: Does my current site work well, like these? – OR – Is it time for my company to jump on the dot com train? Enjoy.

Can’t get enough? View more of our sites by clicking here.

Thanks for reading folks, hope you all have a good day.

The RP Crew

What goes on next door? A glimpse into Rudkin Printing


Happy Thursday, folks. We hope you enjoyed their long Labor Day weekend and have gotten caught up with the madness that is this week. We’re chuggin’ right along, working on new logos, ads, specialty items, websites, magazines…whew, I’m getting tired just typing! In all seriousness, we are working on some pretty sweet projects over here and we can’t wait to share them with you in the near future. For more frequent updates, be sure to follow us on Facebook. We promise our Facebook posts aren’t as long-winded as our blog posts tend to be (hey what can we say, we’ve got a lot to share).

Today we thought we would give the agency news a breather and let you in on another venture we’ve got going on over here, Rudkin Printing. If you’ve been to our office in the past year and a half, we probably grabbed you by the collar and dragged you to our print shop to show off Rudkin Printing’s pride and joy: A Halm Jet Press. Most people are probably scratching their heads at this point, unless you’re a printer…in which case you may be drooling. That’s right folks, under the same roof as Rudkin Productions, Rudkin Printing is home to a beautiful, blue-green, envelope spittin’ machine known as a Halm Jet Press.

I could go on and on, but I know you all have places to be and work to get back to (hey, nothing wrong with a coffee break every now and then), so I’ll give you the basics. A Halm Jet Press is a highly efficient envelope printer that is able to print 60,000 (yes, SIXTY THOUSAND) envelopes in one hour. For all you math geeks who just calculated that in your head, that’s right… that comes out to 1,000 envelopes per hour, 16.7 envelopes per second. That is a lot of envelopes, my friends. It can print up to two colors (no bleeds), front and back and can print anything from a 3 1/4″ x 4 1/4″ to a 9″ x 12″ envelope.

Most people don’t think to themselves “where did this envelope come from?” when they open the mail. For the people who have to purchase envelopes for their company, organization, event or campaign, however, envelopes can be a huge pain in the you know what. Well, until Rudkin Printing opened up, that is. As an advertising agency, we have thousands upon thousands upon thousands of envelopes printed for our clients each year. We were tired of waiting two or three weeks for an envelope order to be fulfilled. Our clients were tired of paying shipping fees or rush fees. We were tired of compromising cost with quality. Our mindset was this: is is not impossible to have high quality envelopes at low cost and quick turnaround. So, the go-getter behind Rudkin Productions set her sights on a new adventure, opening up a print shop next door to the agency that guaranteed low cost, quick turnaround and no stress. And that is exactly what we did! In December of 2010, Rudkin Printing came to life, and we have been printing envelopes ever since! On top of that, just a few months ago, Rudkin Printing initiated a dealer discount program that offers a discount to all printers, mailing houses and agencies that print their envelopes with Rudkin Printing.

This post would be incomplete without mentioning the man behind the press, Mr. Rick Adcock. Rick is a pressman with over 30 years of experience and is certified in the Jet Press Advanced Mechanics Course. Rick keeps the print shop in tip-top shape, makes sure the press is always clean and can run the Halm Jet like nobody’s business. Rick is the man. He can fix anything, build anything and gives the best birthday presents. So have no fear, when you print with Rudkin Printing, your envelopes are in very good hands.

How does the process work you ask? Pretty simple. You call us at 830.816.5306 and tell us what you need (size, quantity, colors) and we will send you a quote right away. If you like what you see, and we think you will, then you can send over the artwork of whatever you want on the logo, we’ll get is set up and send you a final proof and once you sign off we will start printing. Our standard turnaround time is 2-3 business days, but if you need them sooner, we will make it happen. If you’re interested, give us a call. We’d love to tell you more.

So there you have it, the story of Rudkin Printing. We think it is pretty great, but of course we’re biased. To see samples of envelopes we’ve printed and be the first to know about discounts and specials, ‘Like’ Rudkin Printing on Facebook.  Below are a few pictures your reward you for getting through this marathon of a post. Hope everyone has a great day! Thanks for reading.

Check out all of those envelopes!

Rick and Kathy showing the press to a group of middle school kids on a field trip

Can you count them all?

Sneak peek into the print shop

Speed is our middle name!

Just a few samples of envelopes we’ve printed