What is a Brand Image?


Brand Image Rudkin ProductionsBrand Image: It is an impression of a product or a brand held by real or potential consumers. It is a mix of emotional value plus a mental image, formed by sources, such as:

  • logo
  • mission statement
  • website design & usability
  • employees
  • infrastructure, office and building

Consumer doesn’t only purchase a product, it purchases the perceived value along with it. Ideally a brand image should be three things:

  1. Unique
  2. Positive
  3. Reliable

Brand image is how you try to set yourself apart from your competition. It should help a company create goodwill which would result in positive word of mouth publicity (the best kind!), which in turn results in increased customer base and customer loyalty.

Brand image can be formed and enforced by advertising and social media. That’s where we come in. Contact us to discuss how we can help you with your brand image. Also click here to check out the other social media services we offer.

Until next time,

The RP Crew

Coffee Break Reads: Industry Articles


Happy Thursday, folks! Hope everyone is healthy and happy.

This week, we thought we would give you a break from our blabbin’ and share some words of other wise folks. Devastating, we know. Anyway – we’ve read some great industry articles lately and thought we would pass them along to all you in need of a good cup of a joe and a five-minute break from reality (that covers just about all of us, right?) Enjoy!

“7 Steps to Better Time Management on Social Media” by PRDaily. This one is a MUST-READ for all you social media managers out there.

“5 Critical Lessons Your Design Professors Never Taught You” by Graphic Design Blender. This one a good read for all you design nerds out there. And yes, we can call you nerds, because we are right there with you.

“Content Generation Strategies for Small Businesses” by Open Forum. If you own or work at a small business, read this article.

“A Post to Convince Dot Com Doubters” by Rudkin Productions. Has anyone ever heard of this company? We hear they’re the best around, are all good looking and have an insanely fabulous blog (and very humble too). Okay, okay, you caught us…we had to sneak this one in, couldn’t help ourselves.

“12 Reasons PR Pros Can’t Ignore the Mobile Boom” by PR Daily. Why everyone is going mobile, and why you probably should too.

“The Most Influential Women in Advertising” by AdAge. We can’t get enough of this. What an awesome way to honor the hard workin’ women in our industry. You go, girls!

Seriously, take some time to read some of these articles, especially if you’re in the industry.  And if you’re tired of reading, here’s a funny little cartoon to usher you into the weekend.

Have a good one,

The RP Crew

A Post to Convince Dot Com Doubters

Here at RP, websites are one of our most requested projects. We’re constantly designing and coding sites for the wonderful world wide web. New and existing clients call us all the time asking about how to increase their online presence, what content they should use on their websites and what a website would look like for their particular company/industry/event/non-profit/you-name-it. We also have new clients that come in and just aren’t convinced that a website is “what they need,” or “something that will be good for their business.”

So we hereby dedicate the post to the latter group mentioned above. That’s right, this one’s for you, dot com doubters. If you’re in the first group, and agree with what we’re saying, you can stop reading now, pat yourself on the back and go grab your afternoon cup of joe.

All others, read on…

Here are a few of the biggest defense tactics people use when we suggest it is time they jump on the website wagon, and our response to them.

1. “Websites are too expensive.”

Well, yes, websites do cost money, especially websites built by professional graphic designers and web programmers. They cost money because these people have highly advanced skills on how to make your website look appealing, function properly and most importantly, be seen. Once the website it built, the only cost involved is the monthly or annual cost of hosting your website online, and your annual domain registration, both of which are extremely minimal. With your employees, you give them a paycheck every couple of weeks. Think of your website as a 24/7 employee (one that takes no sick days, no vacations and acts exactly like you want them to) that you only have to give one pay check to. Sounds pretty good, eh? Also, your website will help you reach followers you otherwise would never be able to find, thus increasing your marketing presence, thus increasing your client base, thus increasing the profits of your business. See where I am going with this? Basically, yes, websites do come at a price, but that price is minimal compared to the return your website can potentially bring you.

2. “I don’t even know where to start.”

That is completely fine. The good news is, we do. Come on in, we’ve got you covered.

3. “My customers can just come in my store or call me if they need information. I have no need to put information on a website.”

Sure, we understand that. But don’t you want to make your information easily available to both potential and existing clients? If not for theirs, then for your sake. Do you have people calling and asking what your business hours are? The cost of certain services or products? What your services do/do not include? If you had a website with that type of information, I bet you all the George Washingtons in my wallet that your phone lines would be freed up a bit, allowing you and your employees to focus more on other, more beneficial, work.

4. “What if the website brings in too much new business, and I can’t handle it?”

That is what we call a GOOD problem, my friend. Cross that bridge when you get to it, and be thankful when you do! Success is not a bad thing. Don’t limit your potential by fear of success. (Should we put that last sentence on a fortune cookie or something?)

Not convinced yet? Well, they say a picture’s worth a thousand words. So here are a few of the websites we’ve built here at RP. Click on the pictures to take you to the actual site. Click through the pages of the sites, marvel at our designs, note the ease of function, and ask yourself: Does my current site work well, like these? – OR – Is it time for my company to jump on the dot com train? Enjoy.

Can’t get enough? View more of our sites by clicking here.

Thanks for reading folks, hope you all have a good day.

The RP Crew

Branding as Simple as 1, 2, 3

Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).

We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.

Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…

  • “A particular product or a characteristic that serves to identify a particular product”
  • “A trade name or trademark”
  • “An identifying mark”
  • “To label, burn or mark with or as a brand”
  • “To place indelibly in the memory”
  • “To give a product a distinctive identity by means of characteristic design, packaging, etc.”

So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.

So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin.  The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!

To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.

– OR –

To view the article and the entire digital magazine online click here.

Have a great evening,

The RP crew

Everyone is going DIGITAL… Are you?


Have you jumped on the digital train yet? We suggest you do!

We are constantly having discussions with our clients on what a transition to digital marketing would look like for their specific companies and target markets. Taking on the ever-changing world of digital media can be a daunting task (to say the least). Trust us, we know that mastering the different forms of digital media from mobile apps and tablets, to QR codes, digital publications, websites, banners and social media is difficult, confusing and frustrating. And once you do get them all down, how do you measure success? By the number of likes you get on Facebook posts or mentions you get on Twitter? How does this convert to ACTUAL consumers of your brand and financial success for your company? Asking all of these questions can leave your head spinning and make you want to throw the towel in before you even begin. Don’t worry. Breathe. The post doesn’t end here…we are here to help.

At RP, we have jumped on board and fully embraced all things digital. We’ve recently launched a new custom website that integrates our blog and social media feeds. We build interactive magazines with features such as embedded video feeds, access to online shopping carts, links to social sites and more. Our social media presence is increasing daily, with accounts on Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn. We’re constantly engaging new customers with eblasts and direct mail pieces with QR codes. Our web programmer is working on building our very own mobile app. Okay, you get the point… we’re investing into every digital marketing feature out there. Why? Because we believe it in and we want our clients to see our success and believe as well. Our goal at RP is to help you find the perfect mix of traditional marketing and digital media to accomplish your unique goals with what you need—and nothing you don’t.

So where do you even begin? We suggest with your website. If you don’t have a website, you need one. PERIOD. End of story. You want your consumers to find you, right? Well,  guess where they’re going to look for you? The wonderful world wide web.

Step two? You can take your next step in a number of ways. Does your company produce a magazine or catalog? We can take it and make you a digital interactive copy to share on your website, social accounts or through e-mail. Another perk? These can also be viewed from smart phones, iPads and ereaders. No longer do you have to be constrained by your postage budget.

Next step? What about a mobile app? Well, since the percentage of people with smart phones is constantly increasing, making your website “mobile compatible” is a good idea. Your app can be as simple, or as complex as you would like it to be. Apps give you the opportunity to send messages and updates to your consumers, allow your consumers to purchase items or sign up for events through their phone, remind them of appointments, get directions to your business (because let’s face it, we’re often on our way there before we realize we don’t know where we are going), connect to your business’ social accounts… AND MUCH, MUCH MORE. Think about what type of mobile app might be good for your company. Then, let’s make it happen.

Then there’s social media. By now, you must know we can’t write a post without mentioning social media. (Refer to this post, and the one before that). Which social networks you should engage can be easily determined. Ask yourself, ‘where are my customers?’ and then go there. Facebook and Twitter are great networks for most companies. If your company is frequently recruiting new employees or looking for other professionals in your field, LinkedIn is a great place to start. Pinterest works magic with companies that have something visual to display (think designers, retail, food, flowers and gardening, fashion, architecture, event planners, etc.). One thing you should always do is look at what your competitors are doing on their social accounts. This will help you see what works and what doesn’t.

Other digital marketing outlets you might want to consider are: EBlasts, Banners ads, QR codes, SEO (search engine optimization) and PURLS (personalized URLs).

Take a few minutes and think about it. In what digital marketing areas can your company expand?

Have a great Thursday,

The RP Crew