How to Plan an Out-of-State National Event for 5,000 Attendees

CUFI

One of our most exciting accounts we work on is Christians United for Israel (CUFI). CUFI is the largest pro-Israel organization in the United States with over 1.6 million members, 1.1 million Facebook fans and conducts over 40 pro-Israel events a month.

CUFI has two main missions. To educate America’s Christians about the biblical and moral imperatives to support Israel. And to activate America’s Christians to speak out on Israel’s behalf to their churches and communities, as well as to their leaders in Congress.

For the past nine years, starting in January, we begin the long preparation for this three-day event that takes place every July in Washington DC.  The thousands of attendees who arrive and participate in this event are probably not even aware of the six months of planning and work that happened prior to their arrival.

Under direction of the CUFI national office and their incredible staff, we join forces to put together this massive event. The list of needs to put on an event of this magnitude is endless. In January, we start with website banners, microsites, postcards, invitations, ads, brochures, registration forms – all the paperwork that is needed and associated with kicking off a large event such as this. Next, we move into actual tangible needs for the events – registration information, folders, media kits, notepads, magazines, programs, pens, tote bags, lanyards, badge-holders, itineraries, maps, vacation information, signage and banners, magnets, informational flyers… the list goes on-and-on.

This July 20-22, 5000 attendees begin to arrive from around the world traveling to Washington to learn about the Biblical, moral and historical reasons for standing with the Jewish people.

The event is held each year at the Walter E. Washington Convention Center. This year’s line-up of speakers includes the Prime Minister of Israel, Benjamin Netanyahu, who will be addressing conference attendees live, via satellite. Members of congress, including Congresswoman Michele Bachman, Senator John Cornyn, Senator Tim Scott, Senator Lindsey Graham and many others who will brief audiences on legislation affecting Israel and the Middle East. In addition to elected officials, a host of Middle East experts and Biblical scholars will also address Summit attendees such as Charles Krauthammer, Malcom Hoenlein, Bill Kristol, Dennis Prager and Pastor John Hagee.

In 2011, CUFI introduced The Battle For The Future:  Israel on Campus exhibit, which is basically a traveling museum; for the past three years, the exhibit has grown to include over 200 elements including interactive signs, booth graphics and tents. This year, we expanded the exhibit with a few new signage elements and we updated information and design on about 20 existing pieces! The amount of work, organization and care that goes into this part of CUFI’s Annual Summit, is just mind-boggling!

New this year, we also handled a national media blitz with billboards, direct mail, radio, national digital and social media as well as a nation-wide public relations campaign.

Summit attendees can also visit the CUFI Store, which offers merchandise made in Israel, art from Israel as well as t-shirts, books and CDs. We play a large role in the CUFI store. We produce many of their the specialty products such as t-shirts, mouse pads, buttons, Bible covers, pins, license plate frames, picture frames, tablet and phone covers, bumper stickers – an array of products that support and make others aware of CUFI’s mission post Summit.

If you haven’t ever had a chance to attend this event, it is definitely worth it! The excitement, enthusiasm and support this event produces for the nation of Israel is truly awe-inspiring! For more information, go to cufi.org (which by the way, was also produced by yours truly, Rudkin Productions).

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Job Opening: Advertising Account Executive


RUDKIN PRODUCTIONS in Boerne is seeking an immediate Account Executive. Work a 4-day workweek – 8am to 6 pm (M-Th). The ideal candidate must be highly organized, detailed oriented and able to manage deadline-driven projects. Extensive previous print production knowledge a MUST! Outgoing and good communication skills. Work closely with clients and agency staff to coordinate the details of the day-to-day running of campaigns as well as taking on the administrative andorganizational work to ensure that projects are completed on time and in budget. Need to be able to meet multiple deadlines and prioritization of tasks; has hands-on experience conducting media research, vendor coordination, processing of ads, public relations and developing media plans; create and set budgets for creative projects as well as  web & social; can manage the creative development and production processes as well as write light copy and light PR. Reviews all creative and media work prior to submitting to client. This person will be responsible for independently managing his or her own accounts and previous agency experience is required. Please do not apply if you have not worked in an advertising agency as an Account Executive or Account Coordinator. Only previous Advertising Agency AE’s will be considered for this position.

Qualifications

• BA/BS degree in marketing, advertising, communications or related field
• Minimum of 3+ years experience in an ADVERTISING AGENCY in related job – MUST!!!
• Previous extensive print production – MUST!
• Previous experience as primary liaison with clients
• Attention to detail and ability to juggle multiple, conflicting deadlines
• Extensive research & vendor relationships
• Knowledge of web, social and interactive mediums
• Light Copywriting & PR
• Experience in ad placement & light media buying
• Ability to go cold call and work on new business
• Creativity and the ability to develop strong relationships with clients
•A proactive and highly organized approach with an ability to work with a broad range of people from creatives to clients
• Ability to work under pressure and assimilate large quantities of information with attention to detail
• Excellent communication, interpersonal and team skills

Send resume: rudkin@gvtc.com

Positive Impact of Social Media in 2013


We know social Media has made its mark when the mainstream brands around the globe are using their resources to make a statement and to even take a stand!

Social Media was used to its optimum potential in 2013. Few of the landmark campaign from around the world, that made ripples across the world are:

  • Pantene (Philippines) took a stand on gender inequality in the work place and society as a whole. They pride themselves in being a ‘woman-centric’ brand hence it was right on-point for them to unmask the double standards that exist which, over time, people have come to accept as a norm. With the help of social media the campaign gained momentum and crossed borders, resonating with women worldwide. Have a look below and decide for yourself:

  • Dove has been famous for decades for its positive and re-enforcing ad campaigns which always feature real women with real bodies. Hence, it comes as no surprise that they would use their resources and creativity in addressing one of the biggest issues looming over women world over: BODY IMAGE! This (below) compelling social experiment highlights how most women view their bodies and appearances. This became one of the most shared and blogged about campaigns in 2013.

    • Tanishq is a luxury jewelry brand in India. In the country, which is obsessed with fairness cremes and lotions and where most (if not all) ad campaigns are around ‘fair skin’, Tanshiq took a bold step (and a huge risk) by choosing a dusky model for their project. However, their story of bravado doesn’t end here. They also picked the subject of ‘re-marriage’ for their campaign which is unheard of and has to be a first for any mainstream Indian brand. This is a good example of how social media is a tool of brands which can help them take a stand and make a difference in their society. It can help brands change the mindset of their audience, even if it is one-at-a-time.

Social Media definitely has its short comings, but with companies using it wisely to help social causes and bring light to issues which get buried in documentaries and journals it is proving to be quite a boon when it matters!

What are your thoughts on Social Media and how has it impacted you?

Lessons Learnt in 2013

RPChristmas_Timeline


As we countdown the last couple of days of 2013 we would like to share the lessons we have learnt in 2013.

First up is Kathy,

So much has changed this past year that has effected my life and has had a profound impact on how I view my daily living. I’ve had several close friends die, others who are still in a battle for their lives, new babies announced  in our family that are on the way, new family members added and my oldest child preparing to go off to college.  The older I get, the more I truly grasp how precious life really is and how family and friends are what undoubtedly matter in this world.  This year, my biggest lesson learned is to really try to breath in every day what is happening around me… to genuinely enjoy what I am doing at that very moment I am doing it… not worrying if I am going to be tired the next day at work or that I am not getting downtime on the weekend to relax . Life is a vapor and I want to be sure I’m  taking it all in and not missing a thing.  Owning a business, you can get caught up in making a living, but it is always good to remember that this IS only a living and not a life. “Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that made you smile.”

Alan:

TELL everyone you love, that you love them.

Rik:

It is against the city law in San Antonio to carry any knife, any length blade if it’s lock is open.

Irene:

Love is the supreme expression of life, it is the essence and ground of all creation.

Rebecca:

No matter how much you want to find the good in someone, sometimes it’s just not there.

Jesse:

Truly stop what you are doing when your child speaks to you & listen…

Monica:

When the world disappoints you, just compensate with your imagination.

Olga:

Change does not come without hard work!

Tanvi:

Don’t judge people by first impressions. Everyone is capable of surprising you.

Josh:

2013 is the year I become a father for the first time. And it took one little cry to learn what a miracle is.

These are some life lessons we have learnt. Hope you enjoyed reading them!

See you in 2014!

– Rudkin Crew

What is Advertising?


Brand Image Rudkin Productions

Think you have a great product? Unfortunately, no one’s going to know about it unless you advertise.

Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.

Below you will find a list of what advertising can and can’t do for your business.

What Advertising Can Do For Your Business

  • Remind customers and inform prospective customers about the benefits of your product or service
  • Establish and maintain your distinct identity
  • Enhance your reputation
  • Encourage existing customers to buy more of your product/service
  • Attract new customers and replace lost ones
  • Slowly build sales to boost your bottom line
  • Promote your business to customers, investors, and others

What Advertising Cannot Do For Your Business

  • Create an instant customer base
  • Cause an immediate, sharp increase in sales
  • Solve cash flow or profit problems
  • Substitute for poor or indifferent customer service
  • Sell useless or unwanted products or services

Call is at 830-249-1744 to get started on your advertising campaign!

Until next time,

RP Team