Howdy folks. Happy Monday! Or should I say “Happy (you’re almost done with) Monday!” We’ve had a busy day over here at RP and thought we would take a minute to wind down and share something with Y-O-U (because, we know you’re ready for a coffee break).
We meet with business owners all the time who are somewhere along the journey all companies face of developing, maintaining and expanding their BRAND. So what in the world is a “brand” anyway. People use this word so often but can’t actually define it.
Well according to good ol’ dictionary.com, a brand is many things. I took the best of the definitions and listed them below…
- “A particular product or a characteristic that serves to identify a particular product”
- “A trade name or trademark”
- “An identifying mark”
- “To label, burn or mark with or as a brand”
- “To place indelibly in the memory”
- “To give a product a distinctive identity by means of characteristic design, packaging, etc.”
So why am I wasting your time with dictionary definitions, you ask? To make you question the strength of your brand and determine what steps you need to take in order to develop and maintain it.
So now that I’ve got you thinking… without further adieu, let me share with you a great article written by the one and only, Kathy Rudkin. The article, titled, “Branding as Simple as 1, 2, 3,” was published in the Boerne Business Monthly in September, 2009. A few years old, yes, but still as relevant as ever. Enjoy!
To view the article on our website or to download a PDF of the article, click here, and scroll down to the 2009 articles.
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To view the article and the entire digital magazine online click here.
Have a great evening,
The RP crew