IMMEDIATE OPENING: SENIOR Graphic Designer

The ideal candidate must be highly organized, detailed oriented and able to manage deadline-driven projects. Extensive print production knowledge a MUST! Outgoing and good communication skills. Work closely with agency staff to coordinate the details of the day-to-day running of campaigns to ensure that projects are completed on time and in budget. Need to be able to meet multiple deadlines and prioritization of tasks.

+ Responsible for the layout, design and production of deliverables for an array of clients from large ministries, to lobbying groups, retail, homebuilding & developments, banking and medical.
+ Maintains clean and organized files and adheres to file structure
+ Corrects photos and ensures resolution is acceptable; prints internal proofs for reviewing
+ Pre-presses projects and sets up files for production in an organized and effective manner when applicable
+ Must have solid understanding of printing processes, finishing techniques, paper trends/knowledge, can review proofs and is confident to see project through from start to finish
+ Specs projects with printers and has full understanding of printer language and how to communicate with them effectively
+ Stays current on emerging technologies and applications
+ Accurately enters time daily
+ Packages and places files in the archives when a job is complete

EDUCATION and EXPERIENCE
Bachelor of Fine Arts with a minimum of five years related experience and/or training. Speed is crucial.

SKILL SET: Must have a solid grasp of fundamental concepts of print and web publishing and graphic design principles. Intermediate skills with web design plus. Strong skills in Adobe Photoshop, Illustrator and InDesign. Must be proficient in Microsoft PowerPoint, Word & Excel. Speed is crucial.

Send resume and salary requirements: Kathy@rudkinproductions.com or fax to: 830-249-6315.

Keeping it consistent: The importance of a company name and logo

When you start a business one of the most important things to do is stay consistent with how you’re going to sell yourself to your potential customers. Which is why one of our readers’ questions is a perfect way to introduce this blog post.

NeedALogoQ: I am the co-owner of a small company. My business partner and I are just getting things rolling and have not yet started to formally market ourselves. While we know there will be bumps in the road, we have already hit a wall. We cannot decide on a company name or logo. What do you suggest we do and where do we start?

 A: Great question! First off, sit down with your partner face to face and brainstorm. Both of you should bring all your suggestions on possible names to the table. Be sure to set a good amount of time aside. This could take long. And remember to come with an open mind. Secondly, when going through your list, take the viewpoint of the potential customer. Is it clear what you’re selling? It is catchy and cleaver?

It’s important that customers can: 1. Pronounce and understand your name 2. Know what you’re offering and 3. Remember it. For example, let’s say you’re a wedding florist here. You might consider the name, Hill Country Event Floral Design as your company name. This easily crosses off everything on that list. Hill Country tells your audience where you are and what area you serve, Event Floral Design tells them what you do, and it’s easy to remember. Another thing you MUST do when opening a business—stay consistent! Keep your business name ONE name. We’ve seen it too many times that new companies open up with several variations of their business. Please make note that this only works in setting up keywords for search engines. You should not have your business cards, website and magazine ad have three different names. How is anyone supposed to know who you are?

And just as important as staying consistent with a name, so is keeping with a particular logo or look. After figuring out what you want to call your company, consider how you want to market yourself. Who is your audience?

For Hill Country Event Floral Design, clearly, your audience is wedding couples. Consider a logo and its colors with that in mind. What is your personality like? What kind of product do you typically want to sell to these couples? Are you a high-end, classic-style florist with a modern flair? Then let your logo speak to that. Fonts with a western theme and shades of browns and burlap might not be the best look way to translate what kind of customer you want to target.

Our amazing graphic designers know how to take all of this into account. You can simply, tell them what you’re looking for and they can create several variations for you to choose from.

If you have a question on how to get people knocking at your business door, email us at denise at rudkin productions dot com.

How to start a successful business

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If you’re like many businesses trying to sell your product or services in today’s extremely competitive market, you already know the importance of getting the word out. You’ve got several choices on how you can best do this. And since this is literally our full-time job, we have plenty of answers to help you out.

One of our loyal readers recently submitted a question that we think many of you are wondering about yourselves.

WeCanHelpQ: I’m interested in turning my hobby into a full-time business. Where do I even begin to get the word out so I can make some money?

A: That’s awesome. Congratulations! In today’s technology-driven world there are many options for you to market your business. But before we think about how, you need to think about who.

Who are you selling to? Knowing your audience is an essential part of knowing how you’re going to market.

For example, if you’re trying to sell to a specific demographic, consider how they get their information. Do they pick up the daily paper every morning? Turn to social media? Listen to talk radio or go directly to the Internet to look something up? Once you figure out who you’re selling to, figuring out how you’re going to reach them is easy.

Let’s say you’re a physical therapist here in the Hill Country and you’re seeking to expand the number of patients you treat.

  1. Look at your current clientele. What do they come to you most for? Sports injuries? Accident rehabilitation? Age- or health-related wear and tear? And how far do they travel to get to you?
  1. How did your customers come to know you? Were you referred by other patients or doctors?
  1. Think about why you would come to you. What makes your company stand out against others offering similar services?

Getting your name and information out to general doctors’ offices and even fellow physical therapists is essential for referrals. Other doctors may not be able to help, but if you’re available they most likely will tell their prospective patient to come to you. It’s considerate to do the same for them. Customer referrals are extremely strong as well. If you have someone exceptionally pleased with your service, ask them if you can use them in marketing campaigns.

But just like strong referrals can push your business forward, so can your company branding—an attractive, clean logo can do wonders for you. Put that thing everywhere: business cards, letterheads, pens and notepads you pass out, on your store sign up front, on staff shirts, EVERYWHERE. Not sure where to start with that? We can help you. Give us a shout.

If you have a question on how to get people knocking at your business door, email us at denise at rudkin productions dot com.

The Pen (Tool) is Mightier than the Sword!

We have some crazy fun at Rudkin Productions. We work really hard and to break up the stress and intensity of all the deadlines we live under… when we play… we play hard too. At least once a week, we take 30 minutes to an hour to laugh and frolic as a group. It might be celebrating a co-worker’s birthday, or wearing our pjs to work, or someone’s kid stopped by or we just take a moment to make fun of the insanity we like to call work. But regardless, what we have discovered is that it is important to occasionally let off some steam thus not to kill each other (Disclaimer: does not apply to Olga & Meg when working on The Boom). Not only does it relieve stress, it makes us really like our work and like each other. We feel if you have to go somewhere everyday for 10 hours, you probably better like it and like who you are with.

By now, most of you have seen our fun Christmas card, but what many of you don’t know is that each person in the card was shot individually (see previous blog) and then put into the background. When Josh, who played our Flick in our Rudkin Christmas Story, was shot – we forgot the hat, scarf and googles true to the movie scene! So what do we do? Reshoot it? No. Round up the props? Nope – we PhotoShop them in!

I do believe we have some of the most talented graphic designers around.  The tutorial below might look easy, but in reality it takes some mad PhotoShop skills to get this accomplished.

If your next project needs this type of talent – give us a call. Want to be a size 8 on your next Christmas card, give us a call too. We like spread our talent around.

Until next time!

Love the Rudkin Gang

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Behind the Scenes of “A Rudkin Christmas Story”

Do you love our new “A Rudkin Christmas Story” Facebook cover and posts?
We are pretty obsessed with it ourselves and have been excited to use the frozen flagpole scene from the movie, A Christmas Story as our Christmas theme inspiration for quite a while!

Do you wonder how something so awesome was created?
Well, here is a run down of how we built this amazing graphic.

First, we came up with a theme. A Christmas Story is a group favorite and we always loved the idea of someone in our office getting their tongue stuck to a frozen pole… so the theme was a no brainer.

Second, since we live in the Texas Hill Country, a frozen pole isn’t exactly easy to come by, so we created our own. We found a nice stock background image of a school to fit our theme and we layered on a frozen flagpole. Boom! We have our setting.

Next, we needed the crew! But shooting everyone in the Rudkin gang at the same time is never an easy task since we are all over Texas and we are all busy little bees! Our solution to this is to photograph each person individually… this is actually one of my favorite parts of the project. Shooting each person individually so they can fit into one overall theme is quite humorous!

You can see each of our individual shots on the image below. Can you imagine what we look like to a passer-by? Posing in awkward positions, making strange faces and wearing all of our winter garb on a balmy 75-degree day? HA! Amusing to say the least!

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You may notice that Meg and Monica’s photos have different backgrounds, this is because they were not at the Rudkin office at the time of the photo shoot, so their husbands graciously stepped in and worked their photography magic to capture their wives’ best-panicked face.

Once we had everyone’s individual photos shot, we needed to clip the bodies out of their individual backgrounds allowing us to compile them all into one photo. This process is very detailed and quite interesting – so interesting we are working on a step-by-step process to share with you in our next post!

Finally, each person’s clipped out image is compiled on top of the background setting image we previously created, slowly the overall image you see here is built! Putting us all together in one image is similar to assembling a puzzle; you add one layer at a time until the overall image layout is just perfect!

As a final touch, we added an overall tinting layer to the graphic in order to make it appear like we are in a snowy, frozen region and better work with our theme of A Christmas Story.

RP_Final

What do you think of the end result? Pretty cool Christmas card, eh?

Rudkin’s talented graphic artists are ready to help you make your creative campaign a reality! As you can see, nothing is out of the realm of possibilities! Call us today for a quote on your next project!

Merry Christmas, y’all!